Life with a fruity

Taste
 MARKETING
MARKETINGRESEARCH
RESEARCHAND
ANDIDEA
IDEAGENERATION
GENERATION

Introduction:

 Drinking regular water can be not so preferable for some people.

 Flavored waters are types of beverages which are basically made
from water with added flavor extracted from natural fruits.

 This kind of beverages can be with added vitamins and flavor
can be chosen from huge selections .

 Our product will not have any artificial flavors or sweeteners so it
will not have too many calories in it.
 COMPETITIVE
COMPETITIVEANALYSIS
ANALYSIS

Direct competition: There are no direct

competitors in local market; however, some
flavored water products can be ordered online
.but with a very high price

Indirect competition: There is indirect

competition with regular water companies like
Nestle, Aquafina and Dasani
THREATS
THREATSAND
ANDOPPORTUNITIES
OPPORTUNITIES
:Threats
Our first threat is that our product may not make
a great success at the beginning as it's a new
product and brand introduced to the market.

The second threat is that other well-known water

brands may copy our product and start producing
.it and competing with us
 THREATS
THREATSAND
ANDOPPORTUNITIES
OPPORTUNITIES
:Opportunities
Our first and most important opportunity is that there is
no direct competition because it’s the first flavored water
to be manufactured in Egypt
Our flavored water is going to lack any preserved sugar,
artificial colors and any unnecessary unhealthy
ingredients so it’s going to be healthy and nutritious for
.kids as well as tasty so the children will love
Finally, for anyone who likes the taste of regular water, it
will be a great substitution while maintaining his or her
health
 MARKET
MARKETSEGMENTATION
SEGMENTATION
AND
ANDTARGETING
TARGETING
Psychographic: Specific lifestyles such as athletes
and people over caring about healthier products
will be interested in our product as it is made up
of natural fruits with many vitamins, and sugar
.free products will be promoted
Additionally, some people tend to drink soda or
juices instead of water so our product will be
.interesting for them
 LIST
LISTOF
OFADVANTAGES
ADVANTAGES
1-The product will have different flavors and some healthy vitamins in
the ingredients.

2-People who don’t like drinking bottled water will have a healthy
alternative.

3-It will not have artificial ingredients as soda and some juices.

4-people who are on diet will find zero calories products.

5-The price will be much less than other flavored water products and the
difference between our product's price and regular water's price isn't
high.
 MARKETING
MARKETINGMIX
MIX

Product strategy
We are offering our flavored water products(VATER)
to the market , which is water with added natural
flavors and vitamins to be more healthy , it will be
packed In high quality plastic bottles.

We will offer a big variety of fruity flavors which are

watermelon ,peach, strawberry ,apple ,lemon ,
Raspberry you will also find some mixes strawberry
kiwi , lemon mint and pineapple peach
 PRICING
PRICINGSTRATEGY
STRATEGY
Pricing strategy:
our product will be offered in two packs , a small bottle
(0.5L) which will cost 7.5 EGP in production and will be
sold with the price of 10 EGP ,the large bottle (1L) will cost
15 EGP in production and will offered with the price of 18
EGP to the market.

The profit will be bigger in the small pack so it will be

produced in bigger numbers.

Our product's price will be relatively not very high

compared to regular water products.
PLACE DISTRIBUTION STRATEGY
PLACE DISTRIBUTION STRATEGY
AND
ANDPROMOTION
PROMOTIONSTRATEGY
STRATEGY
Place distribution strategy
Our product will be distributed in the same places any
regular water products are distributed.

We will also concentrate on distributing our product in

health centers.

Promotion strategy
It will be promoted through many campaigns as social
network ads ,billboards , TV commercials and
sponsoring in social events
 CONCLUSION
CONCLUSION
As a conclusion our product is going to be affordable for
everyone, if we compared the price of regular water and our
flavored water the price difference is unnoticeable
As well as the nutrition and vitamins you get from flavored
water rather than the regular water
we are going to advertise our product on social media to be
known in a short amount of time
finally we are going to engage with customers through
professionally hired employees to create value and build
customer relationship and we are going to make a website for our
customers complains to be solved immediately for their
satisfaction.