Furry Friends Care Services

Jennifer Lopez, Kevin Evans, Amirah Alzahrani, Gerardo Lopez

Dominican University, River Forest, IL, USA
Problem & Solution Target Market Major Assets Needed
• Problem: Pet owners may not be • Consumer Median Income: $56,902 App: $100,000
available to take dogs outside or • Male owners: 40% and Female owners: 39%
feed them when working. • Ages: 35-44 (51%) Liability Insurance: $741/yr.
• Educational Level: High School and some college (64%)
• Solution: (1) An “UBER” style app • Most owners are African-Americans (1,248,948) and Hispanics (1,300,843) Website: $5,000
allows customers to: • Family size: Married couples with children
- request a certified trained • Location: Montclare, Lincoln Park, West town, The Loop/South Loop (76%), PACC Certification
person to take the dog out for West Loop (71%), Wicker Park (48%), Humboldt Park (45%), Logan Square, Program: $25/person
a walk or feed it. Albany Park (44%).
- view profiles/ratings about our Office: (rent) $3,000
employees to establish a safe Assumption: Emergency and Regulars
community for our costumer’s 0.1% of 1,333,654 dogs = 1333 x $14 Dog Population Angle Investor: $70,000
pets.
- view how fast an employee will ½ ½
respond to your message or Walk 5x per year Walk 100x per year 38%
concern. [PE
666 x $14 x 5 666 x 100 x 14
- Track where the walker is Emergency
$46,620 + $932,400
Regulars RCE
- Rate: $14 for 60 min walk NTA
$20 for emergency walk! GE]
Pet owning households (1.3mil)
• Solution: (2) offers jobs to the Chicagoland Dogs (2.1mil)
5.3% of unemployed people in
Chicago.
Competitor Analysis Income Statement Sustainability Goals
Higher pet ownership and
money spent on pets helped pet
industries grow by 3.7% Direct Competition: Revenues: $979,020
annually.  Dog walkers (starts at $14)(0-60 mins) Fixed Costs:
Website -$5,000
 Wag! $20 App -$30,000
 Green-Paws  Insurance(monthly) -$61.75
Office rent -$3,000
Indirect Competition: Variable Costs:
 PetSmart  Labor(per person) -$11.50
 Petco References
 Pet Supplies Plus Net Income: $940,958.25
 Camp Bow Wow (Dog Boarding)
• https://www.ibisworld.com/industry-
trends/specialized-market-research-
reports/consumer-goods-services/pet-
care/dog-walking-services.html
• http://www.cruisincanines.com/2016s-to
p-10-chicago-neighborhoods-dog-owners/
• United States Census Bureau