Marketing Framework

Escamis,Bill S.
Masian, Justin Carlo
Vacnot, Geronimo
Reprado,Cedric F.
Romero, Mark
  The management process through which goods and services
What is move from concept to the customer. It includes the coordination
of four elements called the 4 P's of marketing:
marketing?
  Marketing Mix
 Product, Place, Promotion, Price
 set of marketing tools that the firm uses to pursue its marketing
objectives in the target market
 All four P’s work together to achieve customer satisfaction as well
to meet the goal of organization.
4Ps of
Marketing
  The term “product” refers to tangible, physical products as well as
services. Here are some examples of the product decisions to be
made:
 Brand name
 Functionality
 Styling
Product  Quality
 Safety
 Packaging
 Repair and Support
 Warranty
 Accessories and services
PROMOTION
PROMOTION

• Refers to any type of marketing

communication used to inform or persuade
target audiences of the relative merits of a
product, service, brand or issue.
 AIM OF PROMOTION

• To increase Awareness
• To generate sales
• To create a brand loyalty
 TYPES OF PROMOTION
(AIM FOR AWARENESS)

• Advertising
• Advertising is any paid form of media communication. This
includes print ads in magazines, trade journals and
newspapers, radio and TV announcements, Web-based
visibility-building, and billboards.
 TYPES OF PROMOTION
(AIM FOR AWARENESS)

• Public Relations
• Public Relations. These activities promote a positive
image, generate publicity and foster goodwill with the
intent of increasing sales. Generating favorable media
coverage, hosting special events and sponsoring charitable
campaigns are examples of public relations.
 TYPES OF PROMOTION
(AIM FOR SALES)

• Sales Promotions
• Sales Promotions is used to introduce new product, clear
out inventories, attract market, and to lift sales
temporarily. In-store demonstrations, displays, and price
incentives (50% off, buy-one-get-one-free) are sales
promotion techniques
 TYPES OF PROMOTION
(AIM FOR BRAND LOYALTY)

• Loyalty Promotion
• Loyalty Promotion is a type of promotion that gives
exclusive discounts to loyal customers. Reward cards
and stamp cards are example of loyalty promotions.