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SWOT
Analysis of the Toothpaste Industry
S
DEEPAK SINGH NEGI 15
Weakness->
Low export level.
Low scope of investing in technology and achieving
economies of scale.
Me-too products which illegally depicts the label of
the established brands.
W
DEEPAK SINGH NEGI 16
Opportunities->
Untapped rural market.
Purchasing power increase.
Low Dentist Population ratio 1:35000
People being aware of dental health.
Penetration level has increased with cable TV,
internet and FM radio stations.
O
DEEPAK SINGH NEGI 17
Threats->
Stiff well established competitors.
Threat of Substitutes.
T
DEEPAK SINGH NEGI 18
Porter's
Five Forces Analysis
MED HIGH
Coalgate
Pepsodent
Dabur Red
Close Up
DEEPAK SINGH NEGI 22
Coalgate
Pepsodent
Dabur Red
Close Up
DEEPAK SINGH NEGI 24
Q5 Do you tell your customers about a certain brand to
purchase?
Yes
No
Q6 Which of the following brands do you always prefer to
customers?
Coalgate
Pepsodent
Dabur Red
Close Up
Babool
Sibaka
DEEPAK SINGH NEGI 25
Miswaak
ViccoTermeric
Q7 What are the other variants these products have?
Coalgate
Pepsodent
Dabur Red
Close Up
Babool
Sibaka
Miswaak
ViccoTermeric
DEEPAK SINGH NEGI 26
Q8 Where do u prefer buying brand from?
Distributers
Dealers
Agency
Wholesaler