2.

Understanding
Business
Communication
Effective communicator
They absorb and transmit information efficiently.
BY:
 Know how to put together the words that will
convey their meaning
 Reinforce the words with gestures and actions.
(look you in the eye, listen to what you have to
say, think about your feelings and needs)
 Study your reactions, picking up nuances of your
response (by watching your face and body,
listening to your tone of voice, and evaluating
your words).
Forms of communication
Description Nonverbal Verbal
communication communication

Structure less structured structured

Intent and unplanned, planned,

spontaneity unconscious conscious
Nonverbal communication
- The most basic and has more impact
- Reliable and efficient
Types of Nonverbal
communication
1. Facial expressions and eye behavior
2. Gestures and postures
3. Vocal characteristics
4. Personal appearance
5. Touching behavior
6. Use of time and space

Use and interpretation depend on the

contexts (situation and culture)
Verbal Communication
Why do we need language to communicate?
 Business Time spend on
Communication Channels
 Receiving
 Listening 45%
 Reading 16%
 Sending
 Speaking 30%
 Writing 9%

Showing:
- People spend more time receiving than
transmitting information
- People prefer oral than written communication
channels
 register the information

interpret and evaluate the information

respond to the information

file the information away

Process of Communication
The sender has an idea

The idea becomes a message

The message is transmitted

The receiver gets the message

The receiver reacts and sends feedback

Formulating a message
While formulating a message, barriers
may appear in the forms of:
• Indecision about content
• Lack of familiarity with the situation or the
receiver
• Difficulty in expressing ideas
Overcoming communication
barriers
A. Between people
Factors Solutions
1. Differences in perception
2. Incorrect filtering
3. Language problems
4. Poor listening
5. Differing emotional states
6. Differing backgrounds
B. Within organizations

Factors Solutions
1. Information overload
2. Message complexity
3. Message competition
4. Differing status
5. Lack of trust
6. Inadequate communication
structures
7. Incorrect choices of medium
8. Closed communication climate
9. Unethical communication
10. Inefficient communication
11. Physical distraction
Five traits of successful
communication
 Perception
 Precision
 Credibility
 Control
 congeniality
How to improve
communication
 Creating the messages carefully
 Minimizing noise in the transmission
process
 Facilitating feedback
THANK YOU