STAKEHOLDER

MANAGEMENT
• Proper project management requires you to:
• indentify all stakeholders
• Analyze their…
• …power
• …interest
• …level of engagement
• elicit their requirements and expectations

• … and then evaluate and incorporate it into project scope

• Engaging stakeholders should take place throughout the life of the project
• You need to build and maintain positive relationships with stakeholders

• Stakeholder involvement in projects – what you should do?

• Identify all of them – as soon as possible
• Determine their rquirements
• Determine their expectations
• Determine their interests
• Determine their level on influence
• Determine their level of authority
• Plan to engage stakeholders
• Plan how you will communicate with them
• Manage their expectations, influence and engagement
• Communicate with them
• Monitor communicationsand stakeholder engagement
Identify stakeholders
• The first stakeholders are likely those who identify the problem.
• Any stakeholders who are missed will likely be found later.
• And they wil probably request change

• Stakeholders are any people or organizations whose interests may be

…Positively…
…Or negatively…
…Impacted by the project od its product, as well as anyone who can
excert positive or negative influence over the project
Tools and techniquest that can be used during the identify stakeholders
process:
• Questionnaires and surveys
• Brainstorming and brain writing
• Stakeholder analysis
• Stakes:
• Ownership
• Knowledge
• Rights
• Interest
• Contribution
• Document analysis
• Stakeholder mapping
• Power/interests grid
• Stakeholder cube
• Salience model

• Outputs of Identify stakeholder

1. Stakeholder register
2. Change request
3. Project management plan Updates
4. Project document updates
Plan Stakeholder Engagement
• Stakeholder can be asset or a problem on a project depending on how
wll the project is planned.
• You need to think ahead.
• Strategize about your approach
• Get to know your stakeholders
• You need to determine which stakeholders will require most of your
time and effort
Tools and techniquee to plan stakeholder engagement:
• Assumption and constraint analysis and root cause analysis
• Stakeholder engagement assessment matrix
• Stakeholder engagement plan – output of this process

Stakeholder management plan Communication management plan

What
Why When
How
Manage stakeholder engagement
• Because you need to meet stakeholders needs, resolve issues, make
sure they remain interested…
Monitor stakeholder engagement
• It will help you understand stakeholders perceptions of project
progress
• Lack of stakeholder engagement adds risk to the successful
completion of the project
• Stakeholders are important throughout the life of the project