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Considering a Career in Real Estate? 4
Why is Prudential Gary Greene, Realtors looking for new agents? 5
Typical Day in the Real Estate Business 6
Our Associates Earn the J.D. Powers Award 7
10 Characteristics of a Successful Salesperson 8
How to Become a Licensed Real Estate Salesperson 9-11
Information on Real Estate Schools 12
How Much Can I Expect to Earn? 13
How Much Does It Cost to Get a License? 14
Begin with a Worldwide Brand 15
The Brand of Strength For Your Success 16
The Brand that Opens Doors for You 17
Our Office Locations - Map 18
Introducing the Manager 19
Power Up with Prudential Start-up Package 20-21
What is Our Policy on Compensation? 22
There has never been a better time to enter the real estate industry 23
Power Up to the Next Step! 24

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o Real estate is an exciting, dynamic, people-oriented

profession encompassing a multitude of disciplines ²
sales, marketing, psychology, law, finance, appraisals,
and inspections--to name a few.

o The industry is in the midst of great change. Change

brings unbridled opportunity to new entrants!

o The Internet, the Cloud and mobile technologies are

leading the transformation of business.

o Success in real estate is easier when you possess:

1.) Great people skills ² 
'
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2.) The ability to embrace change, adapt to new concepts

and technologies and enjoy continuous learning.

3.) Relationship building skills that are consumer-centric

and create value.

4.) The willingness to work long, yet rewarding hours to

get people where they want to go!!

5.) Trust, high ethics and professionalism.

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o !"The National Association of Realtors® predicts that 50% of
the agents, who are practicing real estate today, will leave the
business over the next 5-10 years.

o þThe answer is a multifaceted one. º 
 


1. Technology continues to accelerate. Agents that use

technology to increase customer service and productivity will
continue to ³edge out´ agents who don¶t get it.

2. Increased access to real estate information has armed

consumers with more knowledge and raised their
expectations for the services provided by real estate agents.
Many Realtors find it difficult to make the transition to a
³trusted advisor and consultant´ with a multi-channel
marketing role.

3. The new consumer is independent, techno-literate and

socially networked. Consumers have control of the service
quality perception. Consumers want a relationship first.
Many Realtors® find this the most difficult leap having come
from 2 decades of an agent-centric business environment.

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One of the lures of the real estate business is that there is a lot of flexibility in your schedule and
activities.

There are literally dozens of activities that, as an agent, you can take part in during your
business week, such as the following:
± Previewing your office¶s new listings on your office tour; - increase product knowledge
± Previewing properties listed by other agencies; - expand product knowledge
± Completing paperwork on transactions; - attention to details
± Following up with prospects; - developing and solidifying relationships
± Setting showing appointments; - organizational skills
± Attending office meetings; - grow your knowledge of the industry
± Finding potential customers/clients; - prospecting
± Giving listing proposals; presentation, sales and negotiation skills
± Answering calls at the office on schedule assigned by office, or holding homes¶ open.

There are certain critical activities agents must perform to get paid, such as prospecting to find
buyers and sellers, listing saleable properties and selling properties.

Agents who create careers quickly do many business-producing activities. They do enough
support activities [paperwork,etc.] to maintain their business production.

 % * 
   
  )- It is very rare

that one succeeds in real estate while holding another job. As a real estate agent, you
work as a fiduciary for your client ± holding their interests above your own. Being
employed in another capacity restricts your ability to serve your clients with a 100%
commitment.

The real estate business is dynamic and changes daily. The availability of properties change,
interest rates fluctuate and clients you work with want you available on their time
schedule. It is imperative that you are available to communicate with the office, the
marketplace and your customers and clients on a regular basis.


   

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Get your real estate license and join our referral club. In this way, you save the ongoing
expenses of being in real estate and make good money referring buyers and sellers you
know to a full-time licensed agent. When the time is right to jump in full-time, we can
simply transfer your license from referral to full-time. Talk to one of our managers about
the possibilities!

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. A natural tendency to gain satisfaction by associating with

other people.
X#! &  . A natural tendency to take initiative in order to influence or
control some aspect of the environment.
/#! &  . The consistent need an individual feels for the achievement
of rewards such as high performance, income, and status. People with
a strong success drive will accept challenges and endure hardships in
order to succeed.
0#+ % 

. People with high dependability tend to be accurate,
thorough, detail-oriented, conscientious and on time.
1#
 
  . The amount of psychological energy and mental
endurance an individual has under normal conditions.
2# 
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. The pressure of unpaid bills can be unnerving to a new
salesperson. We find that adequate savings of at least four months of
living expenses enables a new salesperson to concentrate on their
clients best interest and not on the commission.
3#( %%. This is perhaps the most important ingredient. The confidence,
support, trust and understanding of family and friends is the most
valuable asset to the new salesperson. A clear understanding of the
hours and demands of the business by all parties is helpful.
4#  'The public rates this as one of the top three most important
characteristics in choosing a real estate agent.
5#(
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o Building rapport and acquiring information;
o Listening and Comprehension skills;
o Managing the sales process;
o Closing Skills.
è # *
   . Most consumers expect agents to work with efficient and
high-tech tools and social media.

Go to the Real Estate Simulator and test drive your career today!
www.GaryGreene.com/Careers

*
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 6   "To be eligible to apply for a real estate
Salesperson License, an individual must be a citizen of the United States or a lawfully
admitted alien eighteen (18) years of age or older and a legal resident of Texas.
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The following education is required for a salesperson license:
Principles of Real Estate core real estate course [60 classroom hours]
Law of Agency core real estate course (30 classroom hours)
Law of Contracts core real estate course (30 classroom hours)
An additional core real estate course (30 classroom hours)
Another four semester (60 classroom) hours in core courses or in related courses
acceptable to the Commission.

http://www.trec.state.tx.us/Education/core.asp http://www.trec.state.tx.us/Education/related.asp

5
 How to Become a Licensed Real Estate
Salesperson, page 2

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7 !%%
 
After you have completed your education, you may file and pay for the Application for
Inactive Salespersons License. Evidence of successful completion of your
education via credit transcript or certificate should be submitted with your
application. DO NOT submit original transcripts or course completion
documents. Keep the originals for your personal files and send photocopies to
the Commission.
Please apply and pay online for your Inactive Salesperson License. The information
requested online is the same as on the paper application. If you are filing online,
scan and send your education documents electronically to
education@trec.state.tx.us or fax them to 512-465-3989 with a copy of your
completed application. If submitting your application by mail or in person, please
note that an application received without the appropriate fees will be rejected
and your check will be returned to you. The following fees should be submitted
in ONE CHECK OR MONEY ORDER payable to the Texas Real Estate
Commission.
ALL FEES LISTED BELOW ARE NONREFUNDABLE.
Fees Required with Real Estate Salesperson License Fee
Amount
Original Application $127.00
Recovery Trust Account
(formerly Recovery Fund) $10.00
Total $137.00

Apply and pay online at : %"$$ 
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18
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 How to Become a Licensed Real Estate
Salesperson, page 3

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License examinations are administered by PSI, a testing service company. Once
your application has been received, processed and accepted, you will receive
notification that you may obtain a copy of the Candidate Information Brochure (CIB)
to register for the exam. The CIB will provide instructions on how to make
reservations to take the examination and contains study material and instructions
about licensing. A copy of the CIB can be downloaded from the PSI web site found
at: http://tinyurl.com/25zbsc7
Please DO NOT attempt to register for the exam without first receiving notification
from TREC.
The examination must be passed within six months from the date the application is
filed with the commission office.
0#&  9  

The filing of an application authorizes an investigation of the applicant's

background. Information revealed in an investigation may be cause for disapproval
of an application even though other requirements for a license are met. If an
investigation is necessary, it may not be conducted until the applicant has passed
the examination.
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9 
 
     
 
 %     # YOU SHOULD CONTACT TG BEFORE FILING
THIS APPLICATION if you have defaulted on a student loan. An application or
renewal may be rejected if this agency has received information from TGSLC that
the applicant has defaulted on a student loan. The Texas Guaranteed Student Loan
Corporation can be reached at: 
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o Before you can practice as a licensed salesperson you must arrange for a Texas
real estate broker holding an active license to sponsor you as a salesperson.
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o While you are not required to have a sponsoring broker to file an application for a
license, a (
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materials. If you wish, you may file the sponsorship request along with the
application. Once all licensing requirements have been satisfied, TREC will send an
active salesperson license to the broker, and you may act for the broker on receipt
of the license.
o You may also file the application and arrange for sponsorship after TREC notifies
you that you have been issued an inactive license. Once a broker holding an active
license has mailed a request to TREC to act as your sponsor, you may begin to act
for the broker as a salesperson.

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o It depends upon you, your business

plan and how consistently the plan is
worked. You work as an independent
contractor under the policies and
guidelines of the organization that
sponsors your license.

o Prudential Gary Greene, Realtors assists new

agents in developing a business plan that leads to success!

o Expanding the quality and quantity of your personal ³sphere of

influence´    is    important factor to generating
income.

o First year income varies with the individual. It¶s all about how hard
you work consistently. Many have made from $25,000-$50,000+.
The first year is the most difficult in uncharted waters.

o You are building your own book of business that will grow through
repeat business and referrals - it takes time, effort and patience!

o As experience increases, repeat and referral business enables the

consistent producer to earn 6 figure incomes!

o Building relationships that extend beyond the sale are imperative to

growing your business and earning a 6 figure income.

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Courses needed for licensure 
 with amount of college

credit you have that TREC accepts for licensure.
$ 6 course package plus exam prep and materials ± estimated [if you have
no college credits]. $1,111.00





 






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"#
Texas Real Estate License Application
Application $127.00
Recovery fund $ 10.00
Exam fee $ 61.00 - Classroom or online
Fingerprinting $ 44.20
Total $ 242.20 $242.20
$ Realtor Association dues-required if associating with any broker
with the name ³Realtor´ in its title.
$ - ! 
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$ Application fee $100 one-time application fee
$ Dues [annual] $359 per year
$ Orientation fee $ 45 refunded after attending orientation
$ Dues are prorated by the quarter in which you join $504.00
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$ (=!lease-  $145.68
$ (=!application fee $50.00
$ (=!loss/theft Insurance >optional? $25.00
$ MLS monthly access fees, quarterly dues [debit card] $63.96
$ One-time MLS application fee $25.00
payable via credit card or bank draft to HARMLS.



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ƒHouston has 25 Prudential Gary Greene, Realtors® offices ± 17 company owned and 8 affiliate offices.
One of the offices is your home-base and the remainder welcome you and your customers just like family.

ƒOpportunities expand for you with our network of over 1,000+ sales associates in Houston for buyer
and seller referrals in your local market!

9   
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± Dating back to 1875, the Prudential Financial name, along with the ³Rock®´ logo, has stood for strength,
stability, integrity and trust. Prudential Financial has a presence worldwide with 15 million customers in
more than 30 countries. The strength of the Rock® was evident when Prudential Financial sold 110 million
shares during its Initial Public Offering (IPO) in December 2001, making it the largest IPO ever in the
insurance industry at that time, and the ninth largest in the history of the New York Stock Exchange, based
on gross proceeds.

Prudential Real Estate Network members benefit from that recognition and are able to leverage the
³Rock Solid®´ reputation of Prudential Financial. When home buyers and sellers see our yard signs,
they link the ³Rock®´ logo with the notion of remarkable service, quality and exceptional value, backed by a
name that has been trusted for more than 125 years.



   
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-In 1963, Gary Greene founded Gary Greene, Realtors and our history began. From the beginning, the company
experienced meteoric growth and has remained one of the top real estate firms in the Houston market throughout the
years. Today, Prudential Gary Greene, Realtors is not only Houston¶s leading real estate company in listings taken, sales
and total units sold, according to the 2010 Houston Association of Realtors MLS Ranking Report, it is THE ONLY Houston-
based residential real estate company ranked nationally by Real Trends in the Top 100 Brokers by closed transactions
year after year.

 

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Prudential Gary Greene, Realtors® has Houston¶s most aesthetically appealing offices. After all, first impressions
are lasting impressions. These professionally staffed offices provide a full array of administrative support personnel.
State-of-the-art technology with instant Internet access, network servers, fax, copy and voice mail systems - are at
your service. At Prudential Gary Greene, Realtors, we pride ourselves in providing the support you need to grow
your business.

!
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We are looking for associates with commitment, drive and a focus on learning,
growing and improving. We are your partner in achieving outstanding consumer
satisfaction and so, we put as much into your success as you do. We do not
accept applicants that are employed in another capacity.

%   )%   '

A competitive compensation package is important. We invite you to consult with
a manager on the opportunities available to you.

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È  9  9  .   (

(  ± 99% of buyers surveyed in 2010 used the
Internet as a resource to buy a home. We distribute your listings automatically to more real estate web sites
than anyone in Houston.
È
#. highest traffic real estate web site in the world will feature and brand each of your listings
and drive traffic back to you. We want you and your sellers to benefit from this enhanced national exposure.
È
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&   . Prudential¶s exclusive automated report for agents to market to their buyers
and sellers. The report not only records online buyer activity within a given zip code or neighborhood, it also
gives status reports on the market for sellers.
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-We offer full-page coverage intermittently through the year that not only displays
our featured listings but also drives traffic to our Web site. Our Sunday ads can be found in the real estate
section.
È  - 8 B For luxury properties over $500,000, we produce and distribute our eFine Homes
Magazine. There is no charge to the agent. Our Fine Homes Ezine can be viewed online on
www.GaryGreene.com/eFineHomes and also as an ad link on every listing detail page on our site.
È,

 
. throughout Houston are designed to drive traffic to our web site and generate leads directly
back to you.
È !  + 9 
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Every time you list or sell a home, we send out 40 Just Listed or Just Sold Postcards on your behalf to help
you generate MORE business! You also receive a deep discount to expand the coverage. For agents
desiring greater exposure, we offer a myriad of marketing campaigns that keep you out in front of the
customer.
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As a Prudential Gary Greene, Realtors professional, you will have Reliant Home Connection Services,
Gibraltar Mortgage, Gibraltar insurance, and a vast array of Prudential tools and resources. These
resources benefit the customer and keep them sold on you!
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o % -  ( ± supplied to you free!
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 ± your first set of 500 personalized business cards with your photo are provided
free.
o !    ± we provide you with 100 photo Announcements with postage to your sphere of
influence.
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except for mass mailings.
o   $9    *! Under the link: ³Agents Only´ on www.GaryGreene.com is a
myriad of marketing tools and systems to make our agents more money.. Our agents can handle
most of their marketing needs through the online support available 24/7!
o (  ** *!
    ± available in all offices. Training on most programs is
available through your local office career development centers.
o - ( &  ± make use of our move-related services for your clients performed in your behalf
through our Home Connections Service on www.GaryGreene.com.
o 
 !%%   . We help you stay in touch with past clients automatically so you
can stay out in front of people who can refer you business.
o     

 
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functions to stay in touch with customers.
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&  ± How to Earn a Living in Real Estate ³earn and learn´ classroom
instruction. No matter when you join Prudential Gary Greene, Realtors, Fast
Start, held on Thursdays and Fridays, is ready for you! Fast Start is comprised
of 6 independent modules: Contracts and finance, securing the listing, buyers
and prospecting, marketing support and prospecting for business and special
presentations. Spaced-training enables you to earn while you learn and to
retain more while in class. Graduates of our Fast Start program represent the
future of our company and they perform above industry averages.

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( A two-day program designed to give you the
keys to all of the tools and resources available to you through Prudential that
will help you make more money.

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) ± a full-time in-house coach and mentor

teaches you how to cultivate and grow your business. This program begins
immediately upon joining and includes hands-on prospecting, technology and
career guidance. High-touch and High-tech activities taught during your career
development combine to generate a powerful real estate foundation and
practice for you. You gain confidence to perform and competence to deliver
customer service that¶s really a WOW!

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profitability. All offices provide strong managerial support and guidance to
expand your education and grow your expertise in the market.

 

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Prudential Gary Greene, Realtors® conducts an annual
Leadership development course for those interested in being a leader in the
real estate industry.

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ƒPrudential Gary Greene Realtors® has a national reputation for high touch, innovation and quality services!

ƒPrudential Real Estate Affiliates has over 60,000 sales associates and 1700 offices,
since its beginnings in 1998. We acknowledge our successful growth and strive
to improve.

ƒPrudential Gary Greene, Realtors® has more listings, sold more listings, and closed
more units than any other company in Houston in 2010.

ƒPrudential Gary Greene, Realtors® provides access to the services of Gibraltar

Mortgage, a division of Wells Fargo in all of our offices.

ƒGibraltar Insurance enables our associates to serve their clients with quality results in insurance.

ƒPrudential Gary Greene, Realtors® is privileged to be associated with Prudential Relocation Services, the
second largest provider of comprehensive global relocation services in the United States.

  
 



   
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career!
o  (   ± Begin immediately to ³earn and learn´ through our classroom and career
development coaching. 6 modules held most Thursdays and Fridays throughout the year.
o  =%

through a two-day overview of all the tools and resources available to
make you money.
o    + &
%    ± Your access to money-making ideas featuring a full-time
coach/mentor at no cost to you. Your coach will teach you how to cultivate your business! This
includes hands-on training, prospecting, technology and career guidance. High-touch and high-
tech activities combine to generate a powerful real estate practice for you.
o 

=&  - Online educational platform to expand your knowledge of real estate and
take your business to the next productive level.

o  9  
 ± A comprehensive training manual and materials both online and distributed in
class are yours to keep as a reference for your future needs.
o 
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profession.
9  ( * %  
o!   . 100 in print/postage included ± unlimited eCard announcements
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* your first 500 with photo
o,  %
 
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o (. magnetic billboards for your car
o  + &
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o+  ± no charge
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Prudential Gary Greene, Realtors agent, you can expand
services beyond the transaction to include offering
Residential Service Contracts, Gibraltar Mortgage,
and Real Estate Services for all move-related needs
your clients might desire. These services are optional,
however, and available to you because today¶s consumer
demands a One-Stop Real Estate Professional.

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informs your sellers/buyers/sphere in your behalf about market activity/conditions near their home.
o% -  (
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o =%± short course on what systems are available and how to use it to make you money.
o

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This entire    
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career ³power up´ package in Houston can be yours for $395.
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advisor through our Prudential Network Affiliates.

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o A career in real estate will afford you freedom and

flexibility not commonly found in most nine-to-five careers.
This independence certainly has its rewards in terms of job
satisfaction and the opportunity for monetary success.
o You are rewarded in direct proportion to your efforts, and
there is no limit to the amount you can earn. Real estate is
a profession that everyone talks about. A high percentage
of families¶ net worth is tied to the property they own, and
most purchase property through the help of a real estate
agent.
o To be involved in this process is very challenging and
rewarding.
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o If you are sincerely interested in real estate, then we encourage you to take
the next step.

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, then consult one of the
school¶s listed herein. Each school is equipped to answer your
questions regarding licensure requirements and enroll you in courses
that lead to qualifying to take the exam.
±   & %


     %
 

   
       * then set an appointment with one
of our managers for a personal interview.

o Our values are the same as our national brand name and customer service
heritage. We live by a code of conduct that represents honesty, integrity, trust
and fair play.

o  
  
  , and you are energetic,
enthusiastic, and motivated, you may qualify to become a Prudential Gary
Greene, Realtor!


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