EVIDENCE 5: VIDEO “PRESENTING

ORALLY A BUSINESS PROCESS

IMPROVEMENT PLAN”

YUR BRAINER RICARDO SOLARTE CALVACHE

INTERNATIONAL BUSINESS
 INTRODUCTION
The success of a company is directly related to its ability to consolidate and strengthen itself in
the market in which it operates through the continuous improvement of each and every one of
the processes that govern its activitydaily.

In an improvement process, the correct planning of the organizational strategy It represents the
first big step in achieving the goals.
 OBJECTIVE
Design the Improvement Plan for the commercial strategy of the company
Agroindustrias XXX
 IMPROVEMENT PLAN
Weakness or       Means to Follow-up  
need Activities Chores Indicators verify the actions Responsable
indicator
             
    Select a commercial coordinator to Selection of the      
    separate responsibilities in front of the commercial      
    general manager, who will have the coordinator <45      
    responsibility of executing the days Verification of  
Change in   Coordinator the selection  
Limited improvement activities of the new
Coordinator's selection
Administrative organizational marketing plan of the company, and process General
Commercial psychotechnical (coordinator Manager
Structure structure, roles will lead the commercial strategies of
Competency tests selected with the
and market expansion, especially to the
responsibilities. international market, to present to the Profile> 90% indicated profile)
General Manager.
Design and implement a manual of percentage of Review of the
Manual of
functions and procedures showing the charges with manual of General
physical functions
instructions built for each position and function manual functions and Manager
and verification of
the training plans to carry out the = 100% communication under
delivery to
processes according to the defined to collaborators advice
collaborators
standards.
 Weakness or need       Means to Follow-up  
Activities Chores Indicators verify the actions Responsable
indicator
    Improve the quality standards of the        
    flowers in terms of washing, cleaning,     Review  
    cutting, and makeup of the same, Perfect Delivery documents  
    simultaneously improving the final deliveries = forms (means of  
    presentation of the product; considering 100%   verification) Production
    that the market research carried out   Returns   coordinator
    determined that the quality of the Level of   Execution,
    flower is one of the determining factors customer Satisfaction tabulation
Unstructured Product- at the time that the florists make the satisfaction> survey and
marketing plan directed purchase. 95% analysis of
strategies surveys

       
Diversify the product portfolio in terms     Review of  
of variety and presentation (see below 100% updated Product the product  
bouquets marketing strategy for product portfolio portfolio Commercial
international markets) portfolio and means Coordinator
of
promotion
 Weakness       Means to Follow-up  
or need Activities Chores Indicators verify the actions Responsable
indicator
      Process      
      standardization    
Review, analysis
      level> 95%    
and update of
Re-processes Standardization Define and document the quality   Quality General
information
at the of processes standards required by customers Efficiency Manual Manager
according to
production and procedures and offered by the company level> 95%  
customer needs
level

Review,
Prepare instructions for each task Process Quality analysis and General
of the production process, Instructions Manual updating of Manager
minimizing non-quality costs / information
and being more efficient in the # of according to
processes, in order to improve processes = working
the margin of contribution in 100% methods
sales and productivity
 Weakness or       Means to Follow-up Weakness
need Activities Chores Indicators verify actions or need
the
indicator
  Build and implement an Evaluate and select potential Budget execution      
  export plan to learn about countries for export, of export plan      
  new possibilities and defining the target country.      
 
Financial potential markets for the   Review and  
International
planning not commercialization of Evaluation financial General
contribution
aligned to heliconia outside the of the export evaluation of Manager -
margin
business strategy territory  
plan and the Commercial
Carry out an analysis of the financial commercial Coordinator
% progress of the indicators results of the
product in the target country, plan
where consumer trends, export plan
product, distribution channels,
price, promotion are studied.

Carry out a study of

potential clients in the
target country.