ΑΞΟΝΕΣ ΑΝΑΠΤΥΞΗΣ START UP & APP

HOW TO DEVELOP A START UP & APP

 Πρόβλημα (PROBLEM)
 Λύση (SOLUTION)
 Καινοτόμα πρόταση (UNIQUE VALUE PROPOSITION)
 Ισχυρό πλεονέκτημα (ADVANTAGE)
 Μειονέκτημα (UNFAIR ADVANTAGE)
 Κοστολόγιο (COST STRUCTURE)
 Προσοδοφόρα χαρακτηριστικά (HOW TO MAKE MONEY-MONETIZATION) 

 Έσοδα από την εφαρμογή μέσω διαφημίσεων google ads/Προβολή προσωπικών υπηρεσιών, διαφημίσεων ή και προϊόντων
(REVENUE STREAMS)
 Τμήμα πελατών (CUSTOMER SEGMENTS)
 Βασικές μετρήσεις -Active Users/User Engagement-Satisfaction/App Downloads-Rating/App speed/In-app feedback (ANALYTICS-KEY
METRICS)
 Δίαυλοι (CHANNELS)
 About Us (ΠΟΙΟΙ ΕΙΜΑΣΤΕ)
 Βιωσιμότητα (SUSTAINABILITY/ADDED VALUE)
 ΠΡΟΒΛΗΜΑ /ΛΥΣΗ
PROBLEM/SOLUTION

Market Research
What do potential customers want? What are their needs and desires? Find out if people are looking
for an app like yours.
Who is your app for? What are they like? How does your app impact a particular problem that users are
struggling with? How are they currently solving that problem? What change do you, with your app, seek to
make?
Are there alternative apps and competitors in the marketplace?
 ΚΑΙΝΟΤΟΜΑ ΠΡΟΤΑΣΗ
UNIQUE SELLING PROPOSITION

A good app does one thing well. It’s tempting to make an app with a lot of features. This only obscures the
one thing your app is good at. Make sure your app does one thing only, and does it well.
Some examples:
•A note-taking app like Bear is superb for taking notes, educational
•A transportation app like Uber helps people go from A to B – the other features are secondary
•A game app like Two Dots is great at entertaining people – it shouldn’t try to do more

Explain briefly what the app does, who its for, and why it’s a helpful app
Include a call to action (CTA) to sign up for the app invite waitlist

App developers are problem-solvers. Your app solves a problem for someone, and that’s what convinces
them to install and use your app. 
 ΚΟΣΤΟΛΟΓΙΟ
COST STRUCTURE

Find investors to provide the funds to build the app. One way to approach investors is to offer them free
marketing within your product.
 ΠΡΟΣΟΔΟΦΟΡΑ ΧΑΡΑΚΤΗΡΙΣΤΙΚΑ
HOW TO MAKE MONEY-MONETIZATION
 
Έσοδα από την εφαρμογή μέσω διαφημίσεων google ads

Προβολή υπηρεσιών, προϊόντων (In-app purchases)

in-game items in exchange for watching a video advertisement

Sponsors and Partnerships

Free/Premium Versions

Multiple Payment Options for Subscription Services

 ΒΙΩΣΙΜΟΤΗΤΑ
SUSTAINABILITY

Regularly refresh your app’s content

If you have a blog, you could make the newest post available to your users via your app.
And if you have news stories they can read natively, you need to make sure the news is always up to date.
CREATE MOCKUPS OF YOUR APP
ΠΟΙΟΙ ΕΙΜΑΣΤΕ
ABOUT US
A story about the app’s creators, or an “About Us” section to make personal connection with people.
 ANALYTICS-KEY METRICS
IMPROVE YOUR APP WITH USER FEEDBACK
Real user feedback is important for making an app. You use a user’s experience, and their feedback,
to improve your app. So how do you do that?
•Use app analytics to gather quantitive data
•Use surveys and interviews to get qualitative data
•Talk to your users regularly and build a personal connection

Upgrade to Remove Ads

Most people don’t like to see ads in their apps, and they’ll be more than happy to remove
them. Many app developers create two versions of their app; one for free with ads
enabled, and an upgraded paid version with no ads. With the paid version, the revenue
will come from direct sales and downloads, rather than ads.
https://www.biznessapps.com/blog/how-to-build-a-mobile-
app-in-12-easy-steps/
ΑΞΟΝΕΣ ΑΝΑΠΤΥΞΗΣ START-UP
& APP
HOW TO DEVELOP A START UP & APP
 Πρόβλημα
 Λύση
 Καινοτόμα πρόταση
 Ισχυρό πλεονέκτημα - Προσοδοφόρα χαρακτηριστικά
 Τμήμα πελατών
 Δίαυλος
 Κοστολόγιο
 Βασικές μετρήσεις