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PRINCIPLES OF ARTS
VISUAL ELEMENTS: ELEMENTS
OF LINE
• can be seen everywhere
• adds to the quality of visual stimuli
• Makes object stand out against a background
• challenges perception and arouse emotions
DIFFERENT LINES:
HORIZONTAL LINE
• HUE
• Determined by the wavelength of light
• VALUE
• Lightness to darkeness of color
• Hues can exist in different degrees of values
• INTENSITY OR SATURATION
• Purity of the color
• Pure hues pertain to the to the absence of white, black or gray
• High saturation = bright ; low saturation = dull
ELEMENTS OF COLOR: THE COLOR WHEEL
• Stereoscopic vision
• gives the viewer a perception of depth because of the distance
between the two eyes.
• retinal disparity
• gIves the viewer two images of the object then physiologically
merges then into one images
• Kinesthetic vision
• involves the movement of the eyes when looking at or viewing the
object
ELEMENTS OF SPACE:ILLUSION
OF SPACE
• endlessly seeking ways to present depth or distance in a
two dimensional artwork.
• SOME WAYS OF PRESENTING DEPTH:
• OVERLAPPING - the tendency is objects that are near will objects
that are far would be partly covered by objects in from of them.
• RELATIVE SIZE AND LINEAR PERSPECTIVE -objects that are big
will be perceived as near compared with objects that are fat
ELEMENTS OF SPACE:THE
EFFECT OF SPACE
• have fascinated both the artists and the viewer.
• Artists fascination
• based on the other ways to manipulate the picture plane or create the
illusion of " endless" space.
THE ELEMENT OF VALUE( LIGHT AND SHADOW)
• ACTUAL TEXTURE
• real feel and look of the surface
• SIMULATED TEXTURE
• a surface character that looks real but its not
• ABSTRACT TEXTURE
• focus on one aspect of the real texture and emphasize it
• INVENTED TEXTURE
• a product of the artist's imagination
THE ELEMENT OF TIME AND
MOTION
• Motion occurs through time
• ACTUAL MOVEMENT
• incorporates actual movement in art (kinetic art )
• IMPLIED MOVEMENT
• variety of lines may be used together
• Uses degree of repetition, changes in the position, scale, or size of
the objects and varying proportions
ARTWORK ANALYSIS
• how the various elements and material features of the artwork
produce meaning
• SEMIOTIC
• lists important facts about a work of art
• ICONIC
• composed of tiny dots of contrasting or complementary colors
• CONTEXTUAL
• uses the techniques of optical color mixture (pointillism or divisionism)
THE RULE OF THIRDS
• basic knowledge in composition
• suggests that you should imagine a tic-tac-toe or a pack-
pack-boom board on frame of the picture
• the rule of thirds the couple is placed on the left side
intersection of the frame the pictures contains a visual
mass
PRINCIPLE OF ARTS
Principle Design
• it is refer to the visual strategies used by artist, in
conjuction with the visual element of arts
1.Balance