LETTER OF

SALES
 HOW TO WRITE A
GOOD LETTER OF
SALES

1. It should be written in a professional manner

2. The sales letter should properly introduce the product
and its benefits
3. The sales letter that sells should provide clear specific
information that will explain why the reader should buy
your product
4. The sales letter should be straight to the point
5. Price justification should be there
6. The sales letter should be simple yet impressive
 SALES LETTERS USUALLY
HAVE A FOUR-PART
STRATEGY:
Catch the reader's eye: it is very crucial in a sales letter to attract
the reader's attention or else you will probably fail to sell your
product or service
Describe the product or service you are trying to sell
Convince your reader that your claims are accurate: back up your
comments with research and facts
Give the reader opportunities to learn more about your product or
service: provide the reader with a phone number, a Web site
address, or some way for them to seek out information on their
own
 CLOSET CARE
1248 SE Lancaster Blvd
Tigard, OR 97225

March 9th, 2017

Professor Adam Levine

Colorado State University
Fort Collins, CO 80523

Dear Mr. Levine:

Are you having trouble organizing your clothes into your existing closets? If you are like most Americans, you have trouble
finding your favorite shirt when you really need it. This is why it is important to have an organized closet system.

At CLOSET CARE, we have the skills and experience to come in and help you with your closet needs. May we stop by and
offer you a FREE estimate at how much it would cost you to rebuild your closet? If so, give us a call at 555-1212 and set up
an appointment with one of your friendly operators.

Sincerely,

(signature here)

Clark Kent
Marketing Manager

CK/JT
 KM COMPANY
Computer Stores
25 Bedford St, New York

March 9th, 2018

Mr. Phillips Rayon

Manager of PR Software Ltd,
98 Row Street,
HY56 1 RL, USA

Dear Mr. Phillips Rayon:

We, KM Company are glad to introduce our new product to you. We are in this business since past 12 years and have a very
good repute in market. We have introduced a new and fine range of laptops. These laptops have all the latest features and
are available at very attractive prices.

We have a huge chain of satisfied customers. We are proud to introduce our new laptop MS 500 to you. You will be surely
satisfied with its performance and features. In addition to it we are providing an offer of 30% off for our first five customers.
For more details you can log on to our website www.kmcomputer.com. Feel free to contact us for any queries.

Sincerely yours,
(signature here)
 
Mike Ben
Marketing Manager of KM Company

MB/IS