COMMUNICATIO

N SKILLS
INTRODUCTION: Defi nition and Objectives
 About the Course
Contents
 Defining Communication, its aims and objectives.
 Understanding Business Communication
 Organizational Communication
 Communication Across Cultures
 Listening and nonverbal communication
 The Seven C’s of Effective Communication
 Introduction for Short Formal Reports
 Communication and Technology
 Working in Groups
 Conten
ts
 Communication Instruments: Choice of Visual Aids
 Making Oral Presentation
 Strategies for successful interpersonal communication
 Strategies for successful business and group meetings
 Appearance and Design of Business Messages
Internet Defines Communication as:
• The imparting or exchanging of information by speaking,
writing, or using some other medium.

• Communication is the act of

conveying meanings from
one entity or group to another
through the use of mutually
understood signs, symbols,
and semiotic rules. 
 Communication and its Importance
Every business organization needs effective communication,
both internally and externally. Communication is the process
of Sending and Receiving Messages.
a) Internal Communication: Refers to communication
within an organization i.e. with co-workers and supervisors
etc.
b) External Communication: Refers to communication with
entities outside the organization i.e. customers, suppliers,
vendors, agents, journalists, analysts, advisors,
government agencies, competitors, investors etc.
 What is meant by Effective Communication?
Effective means “successful in producing a desired or intended result”.
Effective communication is defined as verbal speech or other methods of
relaying information that get a point across. An example of effective
communication is when you talk in clear and simple terms.
 More about Effective
communication
◦Technological advancement has resulted in the development of many
forms of communication. You should develop the communication
carefully in order to achieve effective communication.
◦All communications are designed to have a purpose whether written
or spoken, verbal or non-verbal. Effective communication skills
enables you to deal the situations clearly.
◦Effective communication will be achieved by eliminating unnecessary
words and making the communication relevant to the target
audience.
Effective Communication helps:

In this course, you will learn how to create effective

messages for communication.
 4 Skills of
Communication
In-order to
become a well-
versed
communicator
one needs to be
proficient in all
of the four
language skills
(Reading,
Writing,
Listening and
 Aims and Objectives of Four language
Skills: Reading, Writing, Listening and
Speaking.
These four skills help to create contexts in which to
use the language for exchange of real information.
It shows the speakers own ability as a seasoned
communicator.
It is important for building confidence when doing
any business dealings.
Importance of Four Skills
◦Important to develop interpersonal skills while doing
teamwork.
◦Interpersonal skills encompass the verbal and non-verbal
aspects of a message. You should be able to communicate
with other people under different circumstances.
◦It is a must to know how to handle various situations being
a good communicator.
◦Effective communication cannot be achieved without
mastering these four skills.
 The Communication Process
(Vital to understand, for improved communication)
Building your
Communication
Skills
 1. Ethical Communication
◦Ethical communication includes all relevant information,
is true in every sense and not deceptive in any way.
• On the other hand
Unethical
communication can
include falsehood and
misleading information.
Examples are:
Plagiarism, Selective
Misquoting,
misrepresenting
numbers and distorting
 2. Audience Centered Approach
Audience-centered communication is a type of communication where
a speaker analyzes the audience to determine the content, language usage
and listener expectations. It allows effective communication because
the speaker can tailor messages to the needs of the listener.

◦An important element for

audience-centered approach is
“Etiquette”, the expected
norms of behavior in a
particular situation.
 Netiquette is short for
"Internet etiquette." Just like
etiquette is a code of polite
behavior in
society, netiquette is a code of
good behavior on the Internet. 

"Netiquette“ simply means the

use of good manners in online
communication such as e-mail,
forums, blogs, and social
networking sites to name a few. 
 3. Improving your Intercultural
Sensitivity
Intercultural communication is the verbal and
nonverbal interaction between people from
different cultural backgrounds. There are three
main issues which are at the root of
the problem of intercultural miscommunication:
1. Language as a barrier
2. Cultural diversity
3. Ethnocentrism
English Expressions
(Idioms)
Some might take these
with literal meaning

Raining cats and dogs

 4. Improving Your Workplace
Sensitivity
Ensuring that everyone in the workplace is respected and treated appropriately,
regardless of who they are. It also involves learning to be respectful and consider
the perspectives of others.
5.Using Communication Technology
Effectively
• Communication technology has
helped make the communication
process more convenient and
easier. Electronic communication--
like faxes, text messages, email,
and social networking websites--
are all examples of communication
technology.
• Organizations utilize electronic
communication in day-to-day
operations while people personally
use communication technology to
strengthen social lives.
Recap of lecture
• Communication definition
• Effective Communication
• 4 skills of communication
• Communication Process
• How to build your communication skills

Let’s have a great learning

experience together!