Coffee Café Night Project

Author : Jasvinder Singh Bindra

 Assignment Snapshot
Assignment Snapshot
• Background
• Background
• The data set provided constitutes the data of a Café Chain for one of its restaurants. We need to do a thorough analysis of the data and
•come
The up
data setthe
with provided constitutes
following analysis:the data of a Café
• Exploratory Chain for one of its restaurants. We need to do a thorough analysis of the data and
Analysis
come up with the following analysis: • Exploratory Analysis
• Menu Analysis
• Menu Analysis

• Exploratory Analysis
• Exploratory Analysis
• What kind of trends do you notice in terms of consumer behavior over different times of the day and different days of the week? Can you
•give
What kind ofrecommendations
concrete trends do you notice
basedin terms
on theof consumer behavior over different times of the day and different days of the week? Can you
same?
give concrete recommendations based on the same?
• Are there certain menu items that can be taken off the menu?
• Are there certain menu items that can be taken off the menu?
• Are there trends across months that you are able to notice?
• Are there trends across months that you are able to notice?

• Menu Analysis
• Menu Analysis
• Identify the most popular combos that can be suggested to the restaurant chain after a thorough analysis of the most commonly occurring
•sets
Identify theitems
of menu most in
popular combosorders.
the customer that can be suggested to the restaurant chain after a thorough analysis of the most commonly occurring
sets of menu items in the customer orders.
• The restaurant doesn’t have any combo meals. Can we suggest the best combo meals?
• The restaurant doesn’t have any combo meals. Can we suggest the best combo meals?
Exploratory Data
Analysis
December has the
Highest Revenue
Penetration
Category Vs Quantity
Category Vs Bills

Food Category is
the highest sold
quantity
Category & Consumption Analysis

Category Vs Revenue Category Vs Consumption

• Tobacco Holds the Highest Revenue Penetration

• Food has the highest consumption percentage
Category Revenue Based on Months

Quantity of the Food

Category is the
Highest sold in the
month of December
along with the
Beverages.
Category Quantity Based on Weekdays

Quantity of Tobacco and Food and Beverages

are sold more on Saturday and Sunday
Sales based on Weekdays

Sales of
Tobacco
food and
Beverages
are more
on Saturday
Sales based on Hour of the day

Sales of Food and

Beverages increase
after 4:00PM along
with the tobacco
and it goes up till
12:00 AM at
Morning.
Consumer preference during the Time of day
Food is sold throughout the day but the
consumption increase after 4 Pm

There is no sales from morning 4:00 AM

to 8:00 AM

Tobacco Consumption is through out

the entire day but it is quantity
increases after 4PM
Products to be removed

List of the Products to be removed from the inventory

as these products are sold only ONCE in 2010 and
2011 there are no sales for these products. Also these
products are costly hence maintaining their inventory
will not help in good ROI as these products may lost it
validity.
Quantity Vs Total Sales Vs Avg. Rate
Menu
Analysis
Top Combos which can be sold together
Top Food Combos which can be sold together
Findings &
Recommendation
 Findings
1. Top selling Category of the product for the
Café is Tobacco, Food, Beverage, Liquor.
2. Sales show steady progress from 1100 hours
onwards. Restaurant makes max sales in the
evenings between 1900-2300 hours. Peak
time is 1900-2000 hours.
3. Merchandise, Miscellaneous and Liquor and
tobacco are the categories of product sold
mostly in night. •Tobacco and Wine are sold
throughout the day but increases up in
night.
4. Sales of products increases from June and
peak up in Dec month.
Recommendations
1. Sufficient resources ,inventory and staff should be
available to cater the peak in demand at different
times of day and different days of week . The findings
from analysis of monthly trends can be used as a basis
to compute forecasted quantities for next fiscal year .
2. During the month of December and January , Tobacco
has a brighter consumption pattern than most other
categories . Hence , the promotion of Tobacco can be
increased to tap this trend.
3. Inclusion of combo meals will help in boosting the
revenue during the lean period and overall since Food
is a versatile category here .
4. As discussed, There are couple of items which
constitute for a small portion of revenue for a
category , hence these should be discontinued
5. Some items have taken a dip in sales after an increase
in price. Details of this increase/decrease in sales w.r.t
price should be monitored to strategize the pricing of
popular items .