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Kleenex, Band-Aid,
Xerox, and Scotch Tape,
Johnson and Johnson,
Procter and Gamble,
Pfizer, Ayala, and SM.
2. PRODUCT
PRODUCT
A product is the tangible
good or the intangible
service that the enterprise
offers to its customers in order
to satisfy their needs and to
produce their expected results.
4 general types of
products that
are marketed
by enterprises:
1. Breakthrough products
2. Differentiated products
3. Copycat products
4. Niche products
Breakthrough products
It offers completely new
performance benefits. They
may double the performance
at half the cost. Marketing
breakthrough products need a
higher level of customer
education and orientation.
Common examples of breakthrough
products are borne out of the
biotechnology held particularly in
terms of coming up with new vaccines
to protect people from certain viruses.
Differentiated products
Locations where
multiple industries
converge.
5. Population
Concentrations