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IMPLICATIONS OF DIGITAL TECHNOLOGY

12/01/2020
DATA PROTECTION

 Most countries have laws to ensure the protection of


peoples personal data
 In the UK the law is called the DATA PROTECTION ACT
 This law means that organisations who are responsible for
using data follow a set of rules
DATA PROTECTION ACT – KEY PRINCIPLES

 Information must be:


 Used fairly and LAWFULLY
 Used for limited, SPECIFIC purposes
 Used in a way that is ADEQUATE, relevant and not excessive
 ACCURATE
 Kept for no longer than absolutely necessary
 Handles according to people’s data protection rights
 Kept safe and secure
 Not transferred outside the European Economic Area without adequate protection
TASK – REMEMBERING THE DATA PROTECTION PRINCIPLES

 You and your partner now have 10 minutes to find a way to remember the
data protection principles
 This could be:
 Anagrams
 Story
 Song
 Rhyme
 Other ideas?

 This idea must be well thought out as it will help you revise for the real exam!
So make it count!
PEOPLE’S DATA PROTECTION RIGHTS

 People have the right to:


 Access a copy of the information
 Object to data processing if it causes or is causing damage or
distress to the individual
 Prevent processing for direct marketing
 Object to automated decisions
 Have inaccurate personal data RECTIFIED (changed), blocked,
erased or destroyed if necessary
 Claim compensation for damages caused by breach of the act
COPYRIGHT LEGISLATION – WHAT IS COPYRIGHT?

Copyright is the legal power that provides the


creator of an original work with the sole authority
to use and distribute it
COPYRIGHT LEGISLATION

 Individual countries have their own copyright laws, and all people
and businesses must obey the laws in the country they operate
 International copyright agreements are becoming more important
as more businesses operate on a global scale
 When users download original work such as software, books, music
etc what they download is using protected by copyright laws
 If downloaded without permission, this could lead to legal action
from the owner.
 Examples: CLOSED SOURCE LICENCE or PROPRIETARY LICENCE
LICENSES – DISTRIBUTION OF ORIGINALS

 The owner of original work can choose what type of license their
work can be distributed under
 For example, music. - The owner of an original track can choose to
distribute their work under licenses that users must pay for. Such as
when buying a track from an online music store.
 Another option is to choose to distribute their work under FREE
LICENSES such as OPEN SOURCE or CREATE COMMONS LICENSES.
 These free licences allow the owner to distribute their work without
payment but still allows them to say how their work can be used.
TASK – RESEARCH

 Research CREATIVE COMMON LICENCES – Search for the


video ‘CREATIVE COMMONS KIWI VIDEO’ which explains
how the different licences work.
 Make sure to take notes of this video as you will need
them for this weeks homework.
EXEMPTION FROM COPYRIGHT

 Exemption (having permission not to obey rules) from copyright


applies when there is grounds for FAIR USE
 Fair Use Examples:
 Copies made for the purposes of education – libraries, museums, educational
establishments etc
 Recording of a live broadcast for archiving (copying and storing) purposes
 Uses for the benefits of people with disabilities
 Non-commercial research or private study (writing notes from a book etc)
 When used in parody (exaggerated imitation for comedy purposes)
DRM – DIGITAL RIGHTS MANAGEMENT

 In order to check copyright laws are not being broken, owners


of digital work can use DRM systems
 These systems are designed to check that the device trying to
open the work is allowed to open it
 For example, APPLE ITUNES downloads are protected by DRM.
 GEOBLOCKING – used to prevent online users from accessing
digital content in countries that do not have the correct
permissions. (For example, trying to watch BBC IPLAYER
outside of the UK, or US NETFLIX outside the US.
HOMEWORK

Today has been a very technical lesson, with many


facts to remember. Your homework this week is to
complete a revision resource (this could be a
poster, mindmap, flashcards for example), for all
the content you have learned today.
You will be tested on this knowledge at the end of
the week.

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