STARBUCKS

To Inspire And Nurture The Human Spirit –

One Person, One Cup, And One Neighborhood
At A Time.
PRODUCT
S Starbucks
Brand Portfolio
Includes:
-----------------------
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Starbucks
Coffee
Seattle’s Best
Coffee
Teavana
Tazo
Evolution
Fresh
La Boulange
 MARKET
DEMOGRAPHICS
Who Even Likes Starbucks
Anyway?
Target
Audience Starbucks
main target
audience is
made up of
young urban
adults aged
18-24 which
comprise
40% of its
business and
adults aged
25-40 which
make up 49%
Kids and
Teens Kids and teen
agers aged
13-17 make
up only 2% of
total sales for
Starbucks
but are still
very
important
and are
catered to in
a variety of
ways.
Adults Those aged
50+ are not a
big
demographic
for Starbucks.
Older age
brackets tend
to not consume
specialty
coffees and
prefer drinking
more
traditional and
plain coffees
from a nice
porcelain or
Products About 75% of
all Starbucks's
sales are from
coffee’s, tea’s,
and specialty
drinks but,
Starbucks is
starting to
grow selling
whole beans,
home brewing
systems, and
mugs to
appeal to
those wanting
the Starbucks
FROM THE TREE
TO YOUR CUP
Where does Starbucks come from and why do
we even buy it?
y Coffee is the
most traded
commodity in
the world
besides oil
and Starbucks
is an
important
retailer of
roaster and
brad specialty
coffees. As a
large company
they are
nd There is a large
demand for
above average
priced coffee in
urban and
upscale
suburban cities.
The average
Starbucks
customer is
upper- middle
class and makes
an average
salary of $90,000
USD a year. They
are willing to pay
a little more for
Marketi
ng Starbuck’s
marketing is
very effective,
especially from
a company that
doesn’t use
heavy
traditional
advertising.
They have a
membership
and rewards
program,
seasonal drinks
and
promotions,
CONSPIRA
CY Starbucks
may train
their
baristas to
purposefully
spell their
customers
names
wrong in
order to get
free
publicity in
the form of
• http://smallbusiness.chron.com/starbucks-target-
audience-10553.html

• www.starbucks.com

• http://thecoffeeteam.blogspot.com/2012/02/identifyi
ng-starbucks-customers.html

• http://www.nytimes.com/2006/10/22/arts/22domi.ht
ml?
em&ex=1161748800&en=74b4f3e958fdeb7d&ei=
FI