PACKAGIN

BY
DIVYESH
DAHIRE
MT14IND00
9 VNIT
 INTRODUCTIO
N
Packaging is :
the technology of enclosing or protecting
products for distribution, storage, sale,
and use.
• An activity of designing & producing
the container for a product.
• Also referred to as the 5th P of
marketing mix.
 ROOTS OF
•
PACKAGING
The origin of the modern packaging industry can be traced
back to the late 18th century , when the industrial revolution
heralded widespread changes in manufacturing. Before,
then most manufacturing processes were dependent on
manual labour and small-batch production.
• Mechanization not only accelerated the production of all
types of commodities, but also influenced their
packaging.
• The faster production ,the greater need for packaging
supply could now anticipate and even outstrip demand , so
packaging needed to be attractive as well as functional if
products were to survive market competition .
 CONT..
• The first packages used the natural material
like baskets of reeds, wineskins, wooden
boxes, pottery, vases, ceramic , wooden
barrels, etc.
• Then came tinplate, canning with air tight
containers were used for food preservation
and many medical and chemicals .
• Later came cellophane , aluminum and
plastic which is light, less costly, recyclable,
high performance and functionality.
 FUNCTIONS OF
PACKAGING
• Protection & preservation
• Product information
• Promotion of corporate identity
• Forms part of sales promotion
• Adds to the appeals of the
product.
 ATTRIBUTESOF
PACKAGING
• Communication
• Use convenience
• Market & brand
appeal
• Safety
PACKAGING AS A “SILENT
SALESMAN”
• Helps to promote product
• Differentiates product from rivals
• Key part of the brand image
• Aids identification & recognition
• Shape, color & size relate to customer motivation
• Key factor in consumer decision making
• Medium for advertising & sales promotion
message.
 TYPES OF
PACKAGING
CONSUMER PACKAGING
• Designed for consumers convenience
and appeal, marketing consideration
and display.
• The main emphasis is on marketing.
 TYPES OF
PACKAGING
INDUSTRIAL PACKAGING
• It is designed to focus on the handling convenience
and protection during transportation.
• The main focus is on logistic.
 CLASSIFICATIO
•
N
The classification of packaging can also be based on level
of
packaging done on the product.

• Primary : -Direct contact with product. & Maintain

product quality.
• Secondary : -It contains product and primary
pack presentation , protection
• Tertiary : -Transport shipping , warehouse
storage, bulk
handling.
 PRIMARY
FUNCTIONS
PRESENTATION

CONVENIENC PROTECTION
E

ECONOM PRESERVATION
Y
SECONDARY
FUNCTIONS
CONTAINMENT

HANDLING IDENTIFICATION

LABELIN SUITABILITY
G
 DISTINCTIVE
PACKAGING
• Coca cola in glass bottles
• Cadbury’s dark blue
wrapper
• Orange pack of Tide
• Close-up Stand up pack
 COMPONENT OF
PACKAGING
 Aesthetic Component
 Size and shape
 Material
 Color
 Text
 Graphics
 Functional
Component
 Structural Design
 Brand Advertisement
 FACTO
RS Consumer

behaviou
Competition r Economi
c
factors

Distributio Social/
PACKAGIN
n G
channels cultur
DESIGN e
issues

Production Technolog
manufacturing
y
Lega
l
issu
 FACTORS IN PACKAGING
•
DESIGN
Protection of product
• Protection of the user
• Ease of transportation &
storage
• Provision of product
information
• Environmental suitability
• Convenience
• Economic/Cost considerations
• Promotional value.
 PACKAGE & THE
PRODUCT
• Protection of contents from damage,
deterioration & containment
• Provides product information e.g. ingredients
& instructions for use
• Added value through convenience e.g. handy
size, storage features & opening
• Complies with health, hygiene & content
labeling regulations.
 CRITISICIMS IN
• PACKAGING
Over packaging creates waste
Desirability of using materials which can be
recycled
• Deceptive Packaging like
* Over sized packaging with slack packaging
* Copying of packaging style & logo of rivals
* Misleading labels
LABEL
S
PACKAGING
MACHINES
• ..\Downloads\AUTOMATIC BREAD PACKAGING
MACHINE (PLASTIC OR PAPER BAG).mp4
 CONCLUSI0
N
• Adds to increased sales within & outside
the country
• Fetches higher unit values for consumer
goods
• Prevents loss & damage cost
• Improves reputation of product &
organization.
THANK
YOU
 QUESTION
S
• What is the importance of packaging in
todays world?
• What are the types of packaging?
• What are the advantages and
disadvantages of packaging?
• What are the various functions of
packaging? Explain each in brief.
• How modern packaging is different from
conventional? Explain giving an
example.