E-

COMMERC
E
INDUSTRY
PRESENTED BY—
ISHIKA GUPTA
ESHA ARORA
KUNAL GUPTA
DIVYANSHI MISHRA
HARSHIT VERMA
 CONTENT
 WHAT IS E-COMMERCE
 HISTORY OF E-COMMERCE
 TYPES OF E-COMMERCE
 TOP 10 E-COMMERCE WEBSITES
 MERITS OF E-COMMERCE INDUSTRY
 DEMERITS OF E-COMMERCE INDUSTRY
 MISION OF E-COMMERCE INDUSTRY
 VISION OF E-COMMERCE INDUSTRY
 CSR ACTIVITIES
 CASE STUDY
 FUN FACTS
 CONCLUSION
WHAT IS ECOMMERCE
 E-commerce is the activity of buying or
selling of products on online services or over
the internet. Electronic commerce draws on
technologies such as mobile commerce,
electronic funds transfer, supply chain
management, internet marketing, online
transaction processing, electronic data
interchange, inventory management
systems, and automated data collection
systems .

-- Roger Clarke
History of Ecommerce
 Late 1970s and early 1980s Electronic
Data Interchange for e-commerce to
transmit data from one business to
another within companies.
 1990: Tim Berners-Lee writes the first
web browser, using NeXT computer.
 1995: Jeff Bezos launches amazon.com
and the first commercial free 24 hour e-
bay is founded.
 1998: Electronic postal stamps can be
purchased from the web.
Types of Ecommerce

B2B B2C

C2C C2B

B2A C2A
B2B B2C
C2C C2B
B2A C2A
 Merits Of E-
Commerce
A. Low Financial Cost A. Lack of Personal
B. Potential Income touch
C. Sell Internationally B. Unsure about the
D. Easy to Showcase quality
Bestsellers C. Late Delivery
E. Personalized Online D. Security issues
Experience E. Internet bandwidth
Mission & Vision
A. To provide extensive A. Be simple and
search engine memorable.
optimization and e- B. Shows how digital
commerce services channels will help the
B. To optimize our customer.
unique technological
and multi-channel
expertise to transition
and expand clients.
 Top 10 E-Commerce
Websites

Founder
Founder Founde
-Sachin
-Sachin r-Vijay Founde
Founde Founde
Bansal
Bansal Shekha r-pierre
r-Jeff r-Kunal
and
and r Omidy
Bezos Binny Bahl
Binny Sharm ar
Bansal
Bansal a
 Founde
r-
Founder-
Founder- Radhik
Mukesh Founder
Founder Founde
Mukesh a
Bansal
Bansal -Arun
-Arun r-
and Chandra
Chandra Aggar
and Sandee Founder
Ashutosh
Ashutosh Mohan
Mohan wal
Lawania and p -Jack Ma
Lawania and and
and
and praveen Aggar
praveen Sandee
Vineet
Vineet Sinha
Sinha wal
Saxena
Saxena p
Aggar
wal
Market share
 Why has Amazon.com succeeded online when so
many other companies have failed?
1.The wide range of products availability has created a
very strong costumer base.
2.If any individual wants anything, the first vendor that
comes to people’s mind is Amazon.
3.Anywhere shipping. If the product is dealed directly
by Amazon no shopping charges.
 How paytm expended his business in the era
1.It offer multiple cash-back option to it’s customer
2.It was able to scale up his business after demonetization
3.Impactful marketing campaign have helped spread brand
awareness
 Zomato aquired Urbansoop
Why
To enter US, Canada, Australia
To leverage local insight & experience
Results & Benefits
Increasing india`s value to global level
Creating employment opportunities
 Flipkart acqired Myntra
Reasons for merger
Filipkart wanted apparel products specialization
Myntra wanted a stronger network of distribution
Benefits of merger
Flipkart holds 50% of fashion market in India
Flipkart holds 65% of total market share.
 How netflix expanded business in India
Netflix has set a sight on India as it ramp up its Asian
expansion strategy