AGRI-STARTUPS

AGRI-STARTUPS IN
IN INDIA
INDIA
“Farming is a profession of hope.”

Rajeev
kumar
 TABLE OF CONTENT

Few Startups of
India :-1.CropIn
Introducti 2.Fasal
Thank
on 3.Agrostar you
4.Agricx

Key
Agri area
Start for s
u star
s tren p tups
in Ind ds i
agri n
ia. cultu
r
a
activ l
ities
.
 INTRODUCTION

• Agriculture in India has majorly seen a steady growth in the last few
years, not much has been done in encouraging young, fresh and
unique innovative ideas in the sector. But, it was after 2010, when
the era of start-ups saw a boost and things started to change. Young
entrepreneurs are now establishing their own startups.
• India ranks amongst the top five countries in the world in terms of
number of startups founded.
• A/c to Forbes, the global smart farming market is expected to reach
$12bn by 2021 and India plays an important role, being a home to
one-fifth of the global smallholder farmers.
 AGRI STARTUPS TRENDS

• Agri startups globally are prevalent in

agricultural biotechnology, online farm-to-
consumer, farm management software,
sensing and IoT, robotics, mechanization
equipment, novel farming systems, food
safety, and traceability.
• According to NASSCOM, more than half
(59%) of the investor funding rounds that
took place from 2013-17 was focused on
startups in seed stage
• A total of 366 agri-based startups have
come up from 2013 to 2017.

No. of Agritech
Startups.NASSCOM, 2018
 CROPIN

INTRODUCTION

• CropIn Technology Solutions

• Founded In- 2010
• Founders - Krishna Kumar, Kunal Prasad and Chittaranjan Jena
• Headquarters - Bengaluru, Karnataka
• Product Name - Smartfarm, Smartrisk, mwarehouse, Smartsales,
AcreSquare, SaaS.
• Technology Used: Big Data Analytics, AI, ML, Remote Sensing
• Objective:-To make every farm traceable and maximizing per
acre value
Startup
Description:-
The agritech startup provides farm businesses a farm management
software and mobile app, which enables them to do connected and
data-driven farming.
The intuitive, intelligent, ever-evolving and self-learning system takes
in information from various sources like weather, satellite and ground
data and delivers targeted solutions to the agribusinesses.
CropIn largely works on a B2B business model, catering to agricultural
businesses at different levels of the agri-ecosystem.
The product portfolio includes:-
Product portfolio includes
a. SmartFarm: enables complete digitization of farms, empowers data-driven
decision-making, and provides complete visibility of people, processes and
performance on the field.
b. SmartRisk: provides risk mitigation and forecasting for effective credit risk
assessment and loan recovery assistance.
c. Mwarehouse: A Comprehensive solution for pack house, processing & export
companies that enables Farm to fork traceability & compliance, quality control and
flexible inventory management.
d. SmartSales: A comprehensive CRM & input channel management solution, that
helps predict and improve sales and ensures end-to end performance management
of sales team
e. AcreSquare: A unique farmer application that helps companies interact directly
with their farmers, share content, educate them and provide consultation, thus
enabling companies to extend the power of technology for their farmers and build
farmer loyalty.
Mode of action
Active Regions: 29 countries, 265 Crops,
3500+ Crop varieties
Funding: $8 Mn (Series B) by Chiratae
Ventures & Bill and Melinda Gates
foundation
Impact: 185+ clients, 3.1Mn acres land
digitized, benefitting 2.1Mn farmers
globally .

Website: www.cropin.com
 FASAL

INTRODUCTION

• Fasal
• Founded In: 2018
• Founders: Ananda Verma and Shailendra Tiwari
• Headquarters: Bengaluru, Karnataka
• Product Name: Fasal Microclimate System and SaaS
• Tech. Used: AI, IoT and Data Analytics
• Objective: To increase and improve the
quality of per acre yield
STARTUP DESCRIPTION:-

• Smart agriculture solution which when installed, starts recording variety of

microclimatic parameters like temperature, humidity, air pressure, leaf wetness,
soil moisture, soil temperature, wind speed, wind direction, and rainfall.

• It then uploads this data to our cloud server, where our predictive
engine runs machine learning and AI algorithms to help farmers in : -

1. Predicting Crop diseases, and pest outbreaks.

2. Ideal time to sow and harvest any crop.

3. Optimizing resource utilization like water management, pesticides, fungicides, and

fertilizers etc.

4. It provides real-time alerts based on farm, crop, and weather conditions to take
preventive actions against reacting to situations by the farmer.

5. Online Farmer’s network, where farmers all across.

 Step by Step How Fasal
Works Sense:
2. Predict:
1. Analyze: Captured data is 3. Act:
used by our
The data is then Farmer gets
prediction models
analysed and notified on his
to predict the
presented, device and
ideal growth
making your actions can be
conditions,
crop’s health taken directly
resource
accessible to you from it, like
requirements and
anytime, switching on drip
microclimatic
anywhere. irrigation etc.
weather
predictions.
Focus Crops :Tomato, Capsicum, Potato, Onion, Chilli,
Pomegranate and Grapes Active

Regions: Bengaluru and Chhattisgarh

Funding Friends And Family: $45,000, Zeroth.ai Pre-

Seed Funding: $120,000
Impact: 20 Independent Farmers, 4 B2B Farmers and
Grover-Zampa, One of the Largest Vineyards of India is
Fasal’s customer
Website: www.fasal.co
 AGROSTAR

INTRODUCTION

• Founded In: 2013

• Founders: Shardul Sheth and Sitanshu Sheth
• Headquarters: pune, Maharashtra
• Product Name: Mobile app service for Agri solution
and Prodcts.
• Technology Used: AI and Data Analytics
• Objective: Helping Farmers Win -Combining data
and technology with Agronomy.
STARTUP DESCRIPTION:-

• AgroStar’s tech platform provides a combination of agronomy advice coupled with

service and agri input products that enable farmers to significantly improve their
productivity and income.
• AgroStar, which aims to scale its services across India, is trying to solve the last-
mile logistics problem in rural India so as to enable better delivery of services. It
has boosted the deliveries done by its own field team (as against using an
intermediary like India Post) to make sure the packages are delivered on time.
• AgroStar solves the traditional farmer problems faced around duplication,
adulteration and product unavailability by making a wide range of great quality
products available to the farmer through a simple missed call!
Basic model of
Agrostar
 Active Regions:Gujarat, Maharashtra, and
Rajasthan

Funding: $27Mn (Series C) funding round led by

Bertelsmann India.

Impact:25000 village in southwest states of india

Website: www.Agrostar.in
 AGRICX LAB

INTRODUCTION

• AgriCx Lab
• Founded In: 2016
• Founders: Ritesh Dhoot and Saurabh Kumar
• Headquarters: Bengaluru, Karnataka
• Product Name: Agricx Certification Software
• Technology Used : AI and SaaS
• Objective :- To remove subjectivity out of the quality assessment
process and make it reliable and easy-to-use, in order to enable a
standardized and fair value (grades, price etc.) to different kinds of
produces.
Startup
Description:-
Agricx provides a quick, accurate, portable and easy-to-use quality assessment tool.
The solution currently involves imaging of produce using a standard smart phone and
assessment using state-of-the-art deep learning and computer vision-based algorithms,
making it extremely quick, portable and scalable.
The core idea behind Agricx’s business model is to streamline the procurement process
by establishing accurate and precise grading systems with the help of technology.
The application enables cold storages to click images of samples and grading is done
based on some pre-determined measures. The data is then stored for future reference.
The data contains information such as: • Who graded the sample
• The quantity of sample used for assessment
• When and where the grading was done
Mode of action

Diligent pre
• Takes extreme processing • Robust Agricx
precautions while certification software
selecting partners to • Agricx certification teams uses an advanced
work with. Stringent vigits the partner cold proprietary Algorithm
parameter are in place, storages to certify stored to accurately detect
and prospective potatoes. information is grade specification of
partners are measured captured in a controlled potatoes from the
before being on image captured during
Choose environment for further
boarded processing by the Grade
the previous process
partners proprietary “Agricx
Certification” software. assessment
carefully
 Active Regions: North India (UP, Delh-
NCR, Agra, Gujarat, Mohali etc.) &
Karnataka.
Funding: INR 3.25 Cr till now from the
Centre for Innovation Incubation and
Entrepreneurship (CIIE) and Ankur Capital
Impact: Clients such as Mccain India,
Mahindra, and over 100 cold storages in
the country an also have already certified
over 2 Mn Kgs of Potato in India
Website: www.agricx.com
KEY AREAS FOR STARTUPS (OPPORTUNITY)