MARTECH

By: Amitoz Bhattal

 WHAT IS MARKETING?
• Marketing is a complicated profession. But, what really is marketing?
According to Wikipedia: -
“Marketing is the study and management of exchange relationships.
Marketing is the business process of creating relationships with and
satisfying customers.”
• So basically, it’s a way of making your product cool and awesome to the
public. Make it interesting enough that people are ready to be indulged in
your idea.
 AREAS WHICH MARKETING
Branding COVERS
Public
Pricing
Relations

Social
Strategy
Media

Marketin
g

Research Publicity

Advertisin Social
g Media

Direct
Marketing
 CHANGING TIMES. ENTER THE DIGITAL
ERA
• We have entered an age, where we have access to so much of data.
People practically live on the internet. Leave their digital footprints.
• The question now is, how do we optimize this data? How do we use this
information?
• This is where MarTech comes in!
 SO, WHAT IS MARTECH?
• According to Scott Brinker, the person who coined the word itself says: -
• “Martech is such an expansive and diverse field that it’s impossible to
cover all of it. Especially because we don’t think of martech as merely a
collection of tools and technologies. That is massive enough on its own.
But we think of martech more holistically as a new discipline, the
innovation of marketing, technology, and management combined.”
• I consider it as a roadmap.
TRENDS THAT WILL SHAPE THE GOLDEN AGE
OF MARTECH
 Engineerin
Ecosystem Experts
g
ECOSYSTEM
EXPERTS
MARTEC’S LAW
SURVEY SHOWS..
SO WHAT DO WE DO HERE?
WHAT TO DO?
It’s Simple. It’s not about how
many tools you can integrate, but
about what tool you should choose
which is right for your organization.
Application software like
salesforce, provide so may
services and integrations that you
don’t need to hassle yourself with
hundreds of other applications. So,
you can be an expert in this
particular software and use it to
your fullest.
OR..
You can outsource your needs and
requirements to companies like
Accenture and Delloitte which have
their own set of software and products
which they will use to help you.
So, you can hire experts to help
advance you in your growth.
ENGINEERS
COMPANY SPEND BY
DEPARTMENT
 AUTOMATION!
ANYONE CAN ENGINEER IT
MARTECH IS A VAST AND COMPLICATED IDEA