Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
FOR
BACOLOD CITY
Objectives
• To create a “culture of tourism or public
awareness and better understanding and
appreciation of tourism as a means of
preserving desirable Filipino values, pride of
place and environmental/ecological balance,
more so as one means for economic
upliftment
Objectives
• To identify, enhance and develop existing and
potential tourist attractions, facilities,
landmarks and heritage sites
• To achieve and maintain high quality standards
and services in all tourist facilities and plants
• To develop a local tourism manpower that can
eventually help alleviate poverty through job
generation in the global tourism community
Objectives
• To design and implement a marketing and
tourism marketing promotion program that
will bring in the targeted increase in tourist
arrival for Bacolod City
• To make tourism a dynamic tool to attract
investors to the City of Bacolod, subscribing to
the adage that “An investor is first and
foremost a tourist.”
Vision
4. FOCUS MARKETING
4.4. Study the market niche and focus
marketing and promotion strategies on
that market
Strategies
• 5 .Investment Generation and Gains
Assessment