Use of VR In Automotive

Sector
By Harsh
 What is Virtual Reality(VR)???
 VR is simply presenting the brain with a computer generated virtual information
which it can explore in some manner
 How to achieve this Virtual Environment??
 Head Mounted Display Input Devices

 Omni Directional Treadmills

 This gives complete VR Experience using combination of both
 Different VR Solutions
‘

VR Model HTC Vive Oculus GO Playstation VR Samsung Gear

VR

1. Room 1. Excellent 1. Near PC- 1. LightWeigh

Scale VR for a quality t
PROS Tracking of standalone performan
about device ce
4.5*4.5m
2. 2 Motion
Sensors
1. Low 1. Sits heavy 1. Spotty 1. Average
Resolution on the face motion across all
CONS Screen controller domain
tracking

Price About 3500 Rs About 22000 About 37000 About 12000

Rs
 VR in Automotive Industry
 Virtual Car Showrooms
 First Introduced by Audi , now used by BMW and even Mahindra
 Lets Shoppers Turn any space into a virtual showroom
 They also provide pre recorded car testing facilities without actually being stuck in
traffic
 Reduces cost
 Negligible amount to be spend by dealers now for the showroom
 According to Bloomberg, U.S. dealers spend $2.75 billion annually on interest to keep new
vehicles on their lots
 Very less cost of renting the showroom
 Can Help High End car manufacturers like Pagani who makes just 40-50 cars a year
to increase brand awareness
 Studies shows that 5% of the cars will be purchased online by 2020
 Can easily solve the problem of anticipating how future care is expected to perform
 Using VR, car designers can significantly cut both project cost and time by visualizing the exterior of a
vehicle virtually instead of creating a new physical mock-up in 1:1 ratio each time they make some
changes to a prototype
 Would let Customers can easily participate in customization of their cars as they like it to be
 BMW announced earlier this month that it’s using HTC Vive headsets and VR to help develop new models.
  Toyota utilized Zero Light VR to virtually launch their new C-HR car. Even if the physical version does not
exist yet, everybody can still experience what it will be like to have one.

 Can be used as a learning aid in driving both humans and machines(Self Driving Cars)
 Currently Testing of Self Driving cars requires them to put through multiple circumstances which are both
expensive to create and can cause material as well as human loss
 Simulations aided with VR can solve this with multiple circumstances, created with just software codes
 This can even help companies to make safer cars by getting a perspective of
how accident happened
 VR can also be used in training of personnel's for the operation of heavy
equipment’s
 Although simulators exists but they are way too costly compared to VR
 Current Usage by Manufacturers
 Ford
 Through a virtual laboratory, allowed its designers and engineers to stay in
different countries and collaborate on car design in real-time
 Increased employee efficiency by 90%
 Volkswagen
 Instead of creating a VR Lab like ford they used just simple HTC Vive headsets to
serve the exact same purpose
 Also uses VR to train employee to assemble models
 Toyota
 Developed the virtual reality driving simulator called TeenDrive365
 Aimed at using with Oculus Rift, the simulator allows students to experience
driving a car in virtual reality before they get on the road, thus avoiding a failed
product

 To sum up VR is the future of car design

 Challenges

 Basic things are easier to implement but high quality stuff would require
much more capital which may be out of the reach of smaller companies
 VR stimulus is not ideal for rating size/roominess and interior feel while
testing a car using VR
 Inferences
 Currently the market for VR technologies is just about $1 Billion but is
expected to grow to about $120 Billions
 Car infotainment system is projected to exceed to about $35 Billion, out of
which VR tech is also expected to get a large chunk