A STUDY ON EMPLOYEE MOTIVATION

SRI DURGA DEVI INTERNATIONAL

TIRUPUR

T.PON MURUGAN
(MBA)
MAIN PROJECTS
 Company Profile

 Name : SRI DURGA DEVI International

 Location : TIRUPUR
 Address : 4 (1), 3rd Street,
Sivasakthi Nagar, K.T.C. school road,
Tirupur
 Owner : Mr.Shankar
 Working Hours : Mon To Sat : 10 am To 07pm
Sunday : Closed
 Company history

 Incepted in the year of 1995, we "Essdee (A Brand of Sri

Durgadevi International)" are a famous organization of this
domain, passionately engaged in manufacturing and supplying
a trendy collection of Hosiery Garments.
 The useful assistance of our mentor Mr. P.
Shanmugasundaram (Partner), we are able to meet satisfy
our clientele in efficient manner.

 We are increasing our reach across the market because of

complete supervision of our mentor on all the business
operations.
 Vision and Mission

 Our Vision
Quality is a careful balance between the technical and
the commercial, and is the result of intention, intelligence,
effort and execution.
 Our Mission
We believe in making long term relations with our
clients. Being a quality-conscious business, the supreme
quality of our product assortment is preserved at all the
times.
 Company Products

 Jeans

 Kids wear

 T shirts

 Under wear
 Project

 Project title : A Study on Employee Motivation

 Company Name : SRI DURGA DEVI International

 Project elective : Human Resource

 Project introduction

 The workforce will be better satisfied if the management

provides them with opportunities to fulfill their
physiological and psychological needs.
 The workers will cooperate voluntarily with the
management and will contribute their maximum towards
the goals of the enterprise.
 Workers will tend to be as efficient as possible by
improving upon their skills and knowledge so that they
are able to contribute to the progress of the organization.
 This will also result in increased productivity.
 The rates of labor’s turnover and absenteeism among
the workers will be low.
 There will be good human relations in the organization
as friction among the workers themselves and between the
workers and the management will decrease.
 The number of complaints and grievances will come
down. Accident will also be low.
 There will be increase in the quantity and quality of
products. Wastage and scrap will be less. Better quality of
products will also increase the public image of the
business
 Theoretical background

 Taylorism. Fredrick Winslow Taylor was one of the first

theorist to attempt to understand employee motivation.
 His theory of scientific management, also referred to as
Taylorism, analyzes the productivity of the workforce.
 Taylor's basictheory of motivation, is that workers
are motivated by money.
 This theory suggests that there are actually
two motivation systems: intrinsic and extrinsic that
correspond to two kinds of motivators: intrinsic motivators:
Achievement, responsibility and competence.
- Fredrick Winslow Taylor
 Review of literature

 In a complex and dynamic environment, leader of the

organization used to create the environment in
which employee feel trusted and are empowered to take
decisions in the organization which leads to
enhance motivation level of employee and ultimately
organizational performance are enhanced.
 work-life balance problem for modern employees and
stresses its negative impact on the level of employee
- Fredrick Winslow Taylor
 OBJECTIVES OF THE STUDY
Primary objective:

 To study the motivation level of employees.

Secondary Objectives:

 To study the effectiveness of the techniques adopted by

the company in employee motivation.

 To study about the benefits and facilities provided to the

employees.

 To learn the employee’s satisfaction on the interpersonal

relationship exists in the organization.