Title: Developing

a Brief Product
Plan for Dispenser
Target Market
⦁ The target audiences of C2 Litro with dispenser
are the families who usually visit and spend their
free time in park. It is essential to take a break
and find piece in a place like Luneta Park and
Mehan Garden. Together with our proposed
product, it will provide an increase of attraction
that will gain customers. Our target market will
specifically focus on parks were our target
audience are located.

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Product Design

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 Strength Opportunities
• Strong Brand Equity and Brand • E-commerce
Awareness • Social media
• Its products have maintained quality over • Technological developments
the years • The growth in consumer spending in the
• A has a strong presence on social media economy
• Market leader • Globalization
• Good product distribution • Investments
• Competition driven price • Tax policies
• Lot of variety • New products

Weakness Threats
• Customer Dissatisfaction • Technological developments by
• Lack of proper financial planning competitors
• Low amounts of spending on research • Consumer tastes are changing
and development • Substitute products
• A high proportion of property in use by C2 • New players
GREEN TEA is on rent • Promotions of competitors
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Time Frame: If the strategy becomes successful within 2 to 3mos we
will continue the strategy of selling the product.
Strategy/title: C2 Litro Dispenser Roaming Bike

Tactics/detail of implementation:
⦁ The 1Liter costs Php 57.75
⦁ We've come up that we will use a bike with a storage in the back for
the C2 products. Our bikes will be roaming around in some parks
where families or group of friends are staying when they want to
have a picnic or hang out. Our bikes will be selling products and
especially it will also be a promotion for our products when it is
roaming around the park, people will be seeing our business logo. It
will serve as our product and promotion strategy.
Target Goal linking to your strategy:
⦁ To be able to promote the product around the park while selling it.
⦁ To be faster and better to other competitors in terms of product
selling and in promoting the products.
Budget: 4 million 5
⦁ Time Frame: We will test this strategy in 1month if it will work or
not.
⦁ Strategy/title: Buy two C2 Litro Dispenser Get one limited
drinking cup of C2
⦁ Tactics/detail of implementation:
⦁ If they buy 2 1Liter C2 it costs Php 108.00 they will have free 1
limited drinking cup and it is less Php 1.75
⦁ We've come up with this strategy to have more sales and for us to
sell our products fast with the partnership of the store around the
Park. They will be interested to buy two c2 products because of the
reusable cups that they can bring and use at their homes. Also they
can use the dispenser in their other bottles.
⦁ Target Goal linking to your strategy:
⦁ To attract the families and group of friend staying in the Park of
buying 2 C2 Litro Dispenser because of the limited drinking cup.
⦁ To be able to give the experience of freshness of the product right
away.
⦁ To help the customer save money.
⦁ Budget: 3 Million 6