PIZZALEI

Grade/Section: 12/Amazon
Leader: Rhey Ann Bautista
Member: Marie Paz Baloja, Jessa Carbon, Christine Gallo, Jelly Ann,
Kimberly Lebaresos, Cherelyn Lechadores,
Valerie Amor Leyson, Princess Camille Racar
Subject Teacher: Sir Stephen Alexeus G. Baltazar
I. OVERVIEW OF THE BUSINESS VENTURE

A. Proposed name of the business

Pizzalie Enterprise, derived from the word Pizza
and lay because it has a triangular form and the product is
layered into two.
B. Address of the business
The business is located at 30 de Deciembre St,
Baybay City Leyte at Baybay City Senior High School.
C. Name of the owners
The business owners are Rhey Ann Jane Bautista,
Mariepaz Baloja , Jelly Ann Baslan , Jessa Carbon, Christine
Delacruz, Kimberly Lebaresos , Cherelyn Lechadores , Valerie
Leyson and Princess Camile Racar.
D. Description of the Business
 Pizzalei Enterprise is a business venture of food
industry specifically the pizza business.
This business is a partnership kind of ownership and a
manufacturing kind of business.
E. Funding Requirement and Source of Funds
Table 1. Direct and Indirect Materials

Direct/Indirect Materials The business required

Raw Materials 310.00 a moderate amount of
funds as a capital, and
Gas 25.00 our initial start-up for the
Packing Expenses 25.00 business is Php450 that
includes ingredients and
Transportation 20.00 equipment.
Grand Total 380.00
II. EXECUTIVE SUMMARY

A. Vision, Mission, Goals and Objective

Vision
To make the pizzalei enterprise be well-known not only
in the location that we choose but also in the other
marketplace.
To make the business be the marketable supplier in the
locality.
Mission
To provide healthy and delicious snacks.
To satisfy the cravings of our customers.
To provide a budget friendly product.
To promote product that is good for the health.
Goals
To make the business prosper, make the product be
more popular, to expand a better marketplace, to gain
profit and lastly to help customers be healthier.
Objective
To continually produce a nutritious product.
To continually develop our product.
To exert effort in managing the business.
To promote a healthy competition among other
competitors by tagging an equilibrant and an affordable
yet appetizing delicacy.
To produce 40 pieces of pizzalei every day in order for us
to serve the customers craving.
B. Business Model
Table 2. Business Model
Customer Customer
Key Activities Value
Relationship Segment
Purchasing ingredients in
Build Customers
the market, cooking Develop and Satisfaction, Loyalty,
homemade product and, offer a Students, Teachers
and trust
selling the product. nutritious and Staff of
Key Resources food, clean, Channels Baybay City
satisfying and Senior High
Tools and Equipment
affordable School
Community product. Direct to Costumers
Social Media
Cost Structure Revenue Streams
Direct Market Direct Labor
Marketing Promos
Factory Overload
C.Business Positioning
Pizzalei Enterprise come up with the different
ideas of the owners to have an innovative and
satisfying product to produce and sell.
Pizzalei Enterprise has its brand name Pizzalei
together with its value proposition “ Taste it Once,
Love it Twice”
D.Product Positioning
Pizzalei offers a nutritious quality snack.
It is an affordable product for as low as 10 – 15
pesos
 III. INDUSTRY PROFILE & ANALYSIS

A.Industry Profile
Food industry comprises a
complex network of
activities pertaining to the
supply, consumption, and
catering of food products
and services across the
world.
Figure 2. Industry Profile
B. Competitors Analysis
Product Price Quality Location Strengths Weakness
• Innovation of
product
Baybay City • The product is • Lack of
Offers high
Php. 10- Senior High suit for the reputation
Pizzalei quality and
15 School millennials who
nutritious snack • Not popular
Canteen aims to have a
healthy diet.
• Affordable
The taste is • Known locally
ML Quezon • price of their
Php. natural it is the • Have enough
St. beside product is
Albertos 120- pizza that person to manage
Adidadidi inexpensive for
above everyone and operate the
Store the students.
craves business.
• they don’t do
some strategies
Php. 80 – The product is
Amore J& F • Known locally to compete with
above simple yet tasty
their
competitors.
Table 4. Competitors Analysis
C. SWOT ANALYSIS

STRENGTHS
WEAKNESSES

1. Quality 1. Lack of reputation

2. Strong Management 2. Low Capitalization
3. Low price of 3. Lack of production
Ingredients 4. Weak Brand Name
4. Uniqueness 5. Lack of Budget
5. Business Sponsors
Marketing

Figure 4. SWOT Matrix

THREATS
OPPORTUNITIES 1. Competition
2. Price Ingredients
1. Strategy inflation
2. Endorse 3. Shelf life
3. Franchise 4. Changes in Laws and
4. Loosening of regulation regulation
5. Emerging Technologies 5. Negative Technological
Change
IV. MARKETING PLAN

A. STP Segmentation, Targeting & Positioning

1. Market Strategies & Programs
The entrepreneurs will conduct a food tasting and
giving the prospected consumers a questionnaire to answer
the several questions related to the proposed product. In
additional, selling to attract customers and consumers.
2. Target Market
The Pizzalei enterprising will be focusing in Baybay City
Senior High School, for the entrepreneurs believes that selling
product in this area will make the enterprising prosper.
3. Positioning Strategies
The business focus in the areas of innovation positioning
strategy, because the business is more on innovation. Also,
quality positioning strategy, the product has a quality of food
because it has a vegetable on it like; cucumber and Chinese
Petchay.
B. Marketing Mix

7P’s of
Marketing Mix

Promotion
People Figure 5. 7P’s

Place Product

Price

Positioning Packaging
Figure 6. Product Figure 8. Price

Figure 7. Place Figure 9. Promotion

Figure 10. People Figure 11. Packaging

Figure 12. Positioning

C.Sales Forecast

Table 5. Week 1 Sales Projection in units

Date Sales in Units

Monday 40
Tuesday 40
Wednesday 40
Thursday 40
Friday 40
Saturday 40
Sunday 40
V. OPERATION PLAN

A. Purchase Procedures

Prepare the list of the
Contribution of
ingredients that will
Money
be used.
Operating Manager
and production crew
will buy the raw
materials in the
market.

Figure 13. Purchasing Procedure

B.Storage & Inventory Control
 The entrepreneur assumes that the system embraces
all the aspect of the supervising the business
inventories, purchasing, receiving, warehousing,
storage, turnover and so on.
 All the tools, equipment and the remaining raw
ingredients used to create Pizzalei will be stored at the
production plan which was located at Bautista’s
residence.
E. Sales Procedure

Prepare the
Display the
product – we Sell the product
Product
need to prepare

Figure 14. Purchase Procedures

VI. PRODUCTION PLAN
A.Production Schedule
Table 13. Week 1 Production Schedule
Date Time Activity
Preparing the ingredients for
Sunday 9:00am -10:00 am
Pizzalei
Prepare the slice bread and
8:00 am – 9:00am
other ingredients
Monday to
9:00am – 10:00 am Frying the hotdog
Friday
Making and wrapping of the
10:00 am- 11:30 am
pizzalei
Buying ingredients for the
Saturday 3:00 pm – 5:00 pm
production of the Pizzalei
B.Production Process
1.Production Table
Table 17. Production Table
Description Quantity (in units) Unit Price Total
Slice bread 2 pack 35 P70
Hotdog 2 pack 25 P50
Egg 8 pcs. 5 P40
Cheese 2 pack 45 P90
Cucumber ¼ kilo 15 P15
Chinese Petchay ¼ kilo 10 P10
Margarine ¼ kilo 8 P8
Mayonnaise ¼ kilo 9 P9
Ketchup ¼ kilo 8 P8
Cooking oil 250 ml. 10 P10
Grand Total P310
2. Production Procedures
Slicing hotdog,
cheese, Put the cooking
Purchasing of cucumber, Put the pan in oil in the
Ingredients chinese petchay the stove pan and cook the
and beating the hotdog
eggs.

Put the Prepare the

margarine in Wash the pan Deep the slice
slicebread with
the pan and and put it in bread in
cheese and
fry the bread the stove the egg
hotdog inside

Put the
When the bread
cucumber and Put the finish
is already
chinese pitchay Prepare the
cooked,
inside the bread
Product in the
removed the Tupperware
for it special Tupperware
bread in the pan
offer

Figure 15. Production Process

C.Estimated Production Cost

Table 20. Estimated Production Cost

Description Cost

Ingredients 310 pesos

Gas 25 pesos

Transportation 20 pesos

Grand total 355 pesos

D.Produced Product
Table 21. Week 1 Produces Product

PRODUCTION: PIZZALEI
Monday 40 pcs.
Tuesday 40 pcs.
Wednesday 40 pcs.
Thursday 40 pcs.
Friday 40 pcs.
Saturday 40 pcs.
Sunday 40 pcs.
Grand Total 280 pcs.
VII. ORGANIZATIONAL PLAN

A. Form of Business Organization

The business is a partnership type of business that
compose of nine members.
B.Organizational Structure and Chart
VIII. FINANCIAL PLAN
A.Projected Income Statement

Pizzalei Enterprises Company

Statement of Comprehensive Income
For the Month Ended February 29, 2019

Sales P 15,500
Less: Cost of Ingredients 9,610
Cost of Production 1,120 (10,730)
Gross Profit 4,770
Less: GA Expense (3,220)
Operating Profit P 1,550
Operating Profit 1,550
Less: Initial Investment -----
Net Profit before Tax -----
Tax Expense -----
Total Net Profit after Tax P 1,550
B.Projected Statement of Changes in Equity

Pizzalei Enterprise Company

Statement of Change Equity
For the Month Ended February 29, 2020

Beginning Capital P 13,950

Add: Net Profit 1,550
15,500
Less: Withdrawal -----
Ending Capital P 15,500
C.Projected Statement of Financial Position

Pizzalei Enterprise Company

Statement of Financial Position
As of February 2020

ASSETS
Cash P 15,500
Accounts Receivable 1,000
Supplies 9,610
Inventory 775
Tools and Equipment 500
Total Assets P 27,385
Liabilities
Accounts Payable P 11,885
Owner’s Equity
Owner’s Capital 15,500
Total Liabilities and Owner’s Equity P 27,385
D.Projected Statement of Cash Flows

Pizzalei Enterprise Company

Statement of Cash Flow
For the Month Ended February 29, 2020

Operating Activities
Cash Receipt from sale P 15,500
Cash Receipt from Expenses (13,950)
Net cash provided used in operating activities 1,550
Investment Activities
Purchase of Equipment -----
Financial Activities
Investment by owners -----
Drawing by owners -----
Net Increase in cash 1,550
Cash at the beginning of the month 13,950
Cash at the end of the month P 15,500