Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Strategic Strategic
Implementation Analysis
Strategic Strategic
Choice Purpose
Strategic Objectives
• Profile
• Collaboration
• Innovative focus
• Support
• Stakeholders
• Members
Strategic Analysis
The Organization
The Macro-
Environment
PESTLE Analysis
SWOT Analysis
• Strengths
• Weaknesses
• Opportunities
• Threats
Porter’s Five Forces
1. The threat of new entrants and barriers to entry
2. The bargaining power of suppliers
3. The power of buyers
4. The threat of substitute goods and services
5. Rivalry amongst competitors
PESTLE Analysis
• Political factors
• Economic factors
• Social factors
• Technological factors
• Environmental factors
• Legal factors
Stakeholder Analysis
Porter’s Generic
Competitive Strategies
Strategic Direction
• Market penetration
– Existing markets, existing products
• Market development
– New markets, existing products
• Product development
– Existing markets, new products
• Diversification
– New markets, new products
Ansoff’s Directional Matrix
Directional Strategies
• Integration
– Backward integration
– Forward integration
– Diagonal integration
– Horizontal integration
Strategic Growth
• Organic growth (or internalization)
• Mergers and acquisitions
• Strategic alliances and joint ventures
• Franchising
• Licensing
• Marketing cooperatives
Implementing and Monitoring
• Managing change
• Strategic drift
• Evaluation of tourism strategies
References
• Mintzberg, H. and Walters, J. (1985) Of Strategies, deliberate and emergent. Strategic Management
Journal 6, 257–272.