THE BUSINESS VISION &

MISSION

AULIA HERDIANI
 VISION

“ What do we want to become?’

Striving to achieve the long-term

goal
Shared Vision--

• Creates commonality of interests

• Reduce daily monotony
• Provides opportunity & challenge
 VISION OF PT NIPPON
INDOSARI CORPINDO, TBK

To grow and maintain our position as the

biggest bread company in Indonesia through
deeper and wider market penetration using an
extensive distribution network to reach
Consumers throughout Indonesia.
Mission Statement

“What is our business?”

Mission Statements

•Enduring statement of purpose

•Distinguishes one firm from another
•Declares the firm’s reason for being
Vision & Mission

Profit & vision are necessary to effectively

motivate a workforce
 MISSION OF PT NIPPON
INDOSARI CORPINDO, TBK

To produce and distribute products which are

halal, high quality, hygienic and affordable for
Indonesian Consumers.
Importance of Mission

Benefits from a strong mission

Unanimity of Purpose

Resource Allocation
Mission
Organizational Climate

Focal point for work

structure
Mission & Customer
Orientation – Vern McGinnis

• Define what the organization is

• Define what it aspires to be
• Limited to exclude some ventures
• Broad enough to allow for growth
• Distinguishes firm from all others
• Stated clearly – understood by all
Social Policy & Mission

Social policy should be integrated in all

strategic-management activities

Mission should convey the social responsibility

of the firm
Vision & Mission

Research results are mixed, however,

firms with formal mission statements --

• 2x average return on shareholder’s equity

• Positive relationship to company performance
• 30% higher return on certain financial measures
 Products
Services Markets
Customers

Technology
Mission
Employees
Elements

Survival
Growth
Profit
Public
Image
Self-Concept Philosophy
 C ASE: EVALUATING MISSION STATEMENT

Purpose
A business mission statement is an integral part of strategic
management. It provides direction for formulating, implementing, and
evaluating strategic activities. This exercise will give you practice
evaluating mission statements, a skill that is a prerequisite to writing a
good mission statement.
Instructions
• Step 1: On a clean sheet of paper, prepare a 9 x 3 matrix. Place the
nine mission statement components down the left column and the
following three companies across the top of your paper.
• Step 2: Write Yes or No in each cell of your matrix to indicate
whether you feel the particular mission statement includes the
respective component.
MISSION STATEMENTS

PT NIPPON: To produce and distribute products which are halal, high quality,
hygienic and affordable for Indonesian Consumers.

OCBC: Bank OCBC NISP berusaha dan bekerja sebagai warga korporat
terhormat yang mampu bertumbuh kembang Bersama masyarakat secara
berkelanjutan dengan cara:
• Menyediakan dan mengembangkan pelayanan keuangan yang inovatif,
berkualitas dan melebihi harapan masyarakat yang dinamik dengan hasil terbaik
• Membina jejaring kerja sama saling menguntungkan yang dilandasi rasa saling
percaya
• Menciptakan lingkungan kerja yang meningkatkan profesionalisme dan
mendorong pembaharuan organisasional dengan semangat kekeluargaan
• Membangun kepercayaan publik melalui perilaku etikal, peduli, dan hati-hati.
MISSION STATEMENTS

MATAHARI: Menyediakan berbagai kebutuhan fashion

berkualitas dan terjangkau bagi para pelanggan dengan suasana
yang ramah, sehingga dapat memberikan pengalaman belanja yang
menyenangkan dan meningkatkan kualitas hidup secara
keseluruhan.

JAPFA: “Menjadi penyedia terkemuka dan terpercaya di bidang

produk pangan berprotein terjangkau di Indonesia, berlandaskan
kerjasama dan pengalaman teruji, dalam upaya memberikan
manfaat bagi seluruh pihak terkait.”
 MISSION STATEMENT EVALUATION
MATRIX

COMPONENTS

Concern for
Survival,
Products Growth,
Organization Customers Services Markets Profitability Technology

PT NIPPON

OCBC

MATAHARI

Ch 2 -17
JAPFA
 MISSION STATEMENT EVALUATION
MATRIX

COMPONENTS

Self- Concern for Concern for

Organization Philosophy Concept Public Image Employees

PT NIPPON

OCBC

MATAHARI

Ch 2 -18
JAPFA