COMMUNICATION

PROCESSES,
PRINCIPLES AND
ETHICS
 What is
Communication?
 Communication is understood as
the process of meaning-making
through a channel or a medium. It
comes from the Latin communicares
meaning to share or to make ideas
common. The connection that
encompasses interaction among
partakers is at the center of your
learning of communication.
 THE
COMPONENTS OF
THE
COMMUNICATION
PROCESS
1.Source
The sender carefully crafts the
message. The sender may be
anyone an author of a book, a
public speaker in a special
occasions or even a traffic
enforcer.
2. Message
The message is the reason
behind any interaction. It is the
meaning shared between the sender
and the receiver. Message take many
forms. They could mean poems,
songs, essays, new articles, road
signs and even symbols.
3. Channel
The channel is the means by which a
message is conveyed. When we answer a
phone call, the phone is the channel. On
the other hand, when your parents receive
an notification of your absences from
school, the channel is a letter. It is the
responsibility of both the sender and the
receiver to choose the best channel for the
interaction.
4. Receiver
The receiver is the person who receives
the transmitted message. The receiver may
be a part of an audience in a public speaking
event, a reader of a letter or a driver who
reads road signs. The receiver is expected to
listen or read carefully to be aware of
different kinds of sender to jot down
information when needed, to provide
response and to ask questions for
clarification.
5. Feedback
In any communication scenario, a
feedback is essential to confirm
recipient understanding. Feedback, like
messages are express in varied forms. A
simple nod for a question of verification
is considered a feedback. Thus,
feedback may be written, spoken or
acted out.
6. Environment
The place, the feeling, the mood, the
mindset and the condition of both sender
and receiver are called the environment.
The environment may involve the physical
set up of a location where communication
takes place, the space occupied by both
sender the sender and the receiver
including the objects surrounding the
sender and the receiver.
7. Context

Context involves the

expectations of the sender and
the receiver and the common
or shared understanding
through the environmental
signals.
8. Interference
Interference is also
known as barrier or block
that prevents effective
communication to take
place.
 KINDS OF
INTERFERENCE
Psychological barriers
-are thoughts that
hamper the message to be
interpreted correctly by
the receiver
Physical barriers
-include competing
stimulus, weather and
climate, health and
ignorance of the medium
Linguistics and Cultural
barriers
-pertain to the language
and cultural environment.
Words may mean another
in different culture
Mechanical barriers
-are those raised by the
channels employed for
interpersonal group or mass
communication. These
include cellphones, laptops
and other gadgets used in
communication
 THE NINE
PRINCIPLES OF
EFECTIVE
COMMUNICATION
1.Clarity
Clarity makes speechless
understandable. Fuzzy language
is absolutely forbidden, as are
jargons, cliché expressions,
euphemisms and doublespeak
language.
2. Concreteness
Concreteness reduces
misunderstandings. Messages
must be supported by facts such
as research data, statistics of
figures. To achieve concreteness,
abstract words must be avoided.
3. Courtesy

Courtesy builds good

will. It involves being
polite in terms of
approach and manner of
addressing an individual.
4. Correctness

Glaring mistakes in
grammar obscures the
meaning of a sentence. Also,
the misuse of language can
damage your credibility.
5. Consideration
Messages must be geared
towards the audience. The sender of
a message must consider the
recipient’s profession, level of
education race, ethnicity, hobbies,
interest, passion, advocacies and age
when drafting or delivering a message
6. Creativity

Creativity in
communication means having
the ability to craft interesting
messages in terms of
sentences structure and word
choice.
7. Conciseness
Simplicity and directness
help you to be concise. Avoid
using lengthy expressions
and words that may confuse
the recipient
8. Cultural Sensitivity
Today, with the increasing
emphasis on empowering diverse
0cultures, lifestyles, and races and
the pursuit for gender equality ,
cultural sensitivity becomes an
important standard for effective
communication.
9. Captivating

You must strive to make

messages interesting to
command more attention
and better responses.
 ETHICAL
CONSIDERATION
IN
COMMUNICATION
 What is
ETHICS?
 Ethics is a branch
of philosophy that
focuses on issues of
right and wrong
human affairs
 ETHICAL
COMMUNICATORS
1.Respect Audience

2. Consider the results of

communication

3. Value truth

4. Use information correctly

5. Do not falsify information

• THE COMPONENTS OF THE
COMMUNICATION PROCESS

• KINDS OF INTERFERENCE

• THE NINE PRINCIPLES OF

EFFECTIVE COMMUNICATION

• ETHICAL CONSIDERATION IN
COMMUNICATION