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PRODUCT MIX OF COCA-COLA

PRODUCT MIX: PRODUCT PRODUCT PRODUCT PRODUCT
WIDTH LENGTH DEPTH CONSISTENCY
Product Width of
Coca-Cola:
The Product Width of Coca-Cola
can be Categorized as:

• Soft Drinks
• Waters & hydrations
• Juice, Dairy and plant Based
• Coffees
• Teas
Product Length of Coca-
Cola:
• Soft Drinks: Coca-Cola, Sprite, Fanta,
Schweppes, Appletiser, Fresca and Barq’s
• Waters & hydrations: DASANI,
Smartwater, vitaminwater, POWERADE,
ZICO.
• Juice, Dairy and plant Based: Minute
Maid, innocent, Simply, fairlife, AdesS
• Coffees: Costa Coffee, Georgia Coffee
• Teas: Fuze Tea, Honest, Gold Peak, Peace
Tea, Ayataka
 Soft Drinks:
• Coca-Cola: Coca-Cola, Coca-Cola
Product Depth of Coca-Cola: Vanilla, Cola-Cola Cherry, Diet
Coke, Coca-Cola Zero Sugar,
Coca-Cola Energy.
• Sprite: Sprite, Sprite Zero Sugar,
Sprite Cranberry, Sprite Zero
Cranberry.
• Fanta: Fanta Orange, Fanta
Pineapple, Fanta Grape.

Waters & hydrations:

• DASANI: DASANI
• Smartwater: Smartwater
Sparkling, Smartwater Fuji Apple
Pear
• Vitaminwater: Vitaminwater Zero
Sugar Reset, Vitamin Energy
Product Depth of
Coca-Cola
Juice, Dairy and plant Based:
• Minute Maid: Minute Maid Original, Minute
Maid Frozen
• innocent: innocent gorgeous greens, innocent
oat, innocent apple juice
Coffees:
• Costa Coffee: Costa Ready-to-Drink
• Georgia Coffee: Georgia Coffee Fragrant Black,
Georgia Japan Craftsman Latte
Teas:
• Fuze Tea: Fuze Tea Sparkling Lemon, Fuze Tea
Peach Hibiscus
• Honest: Honest Kids, Honest Lemonade
Product Consistency of Coca-Cola:

The basic ingredients of the products manufactured are similar

The manufacturing process of the products are not so different from one
another.

The distribution channel for different products are also identical, products are
sold right to the wholesalers and retailers . They also implement the way of
direct and interactive marketing to connect with the consumers.