CHE GUEVARA

- CHARISMATIC AND
REOLUTIONARY LEADER

SPURGEON. P
MHA 1ST YEAR
 Early life
• Ernesto Che Guevara was born on July 14th
1928 in Rosario, Argentina.

• He was the eldest of 5 siblings

• His family was poor and his dad
was a Left wing radical
(Communist Idealist).

• He studied medicine at Buenos Aires

Guevera’s rise to power

• From 1950 he made a motorcycle journey around Latin America

to see the country's economic impacts.
• Throughout 4 years Guevara lived in multiple Latin countries
and got married to Hilda Gadea
• Guevara joined Castro's 26th July Movement
Life in Cuba
• Castro overthrew Batista in 1959 and took
power in Cuba
• He guided the Castro regime towards alignment
with the Soviet Union.
• From 1959-1961, Guevara was president of the
National Bank of Cuba, and then minister of industry
Hasta la vista
• The Cuban economy faltered as a result of American trade
sanctions and unsuccessful reforms.
• Guevara then spent several months in Africa, attempting
train rebel forces in guerrilla warfare.
• He was executed on 9 October 1967
in the Bolivian village of La Higuera
and his body was buried in a
secret location.
Leadership characteristics
• Leaders- Followers: The widespread poverty and oppression he
witnessed, fused with his interest in Marxism, convinced him that the
only solution to South and Central America's
problems was armed revolution.

• Influence:- After the success of guerrilla

believing that Guevara will always do things
that will bring profit and prosperity to Cuba

• Organizational Objectives - As a president of ministry of industry

he carried out plans for land redistribution and the nationalisation of
industry.
Leadership characteristics

• Change-He had brought a great change in

the industrialization sector and also
changing the face of Cuban revolution.

• People: - He was a man who used to fight for others and used to
face difficulties to defend others.
So what is Charismatic Leadership?
• Charismatic leadership is basically the method of encouraging particular
behaviors in others by way of eloquent communication, persuasion and
force of personality.
• Charismatic leaders motivate followers to get things done or improve the
way certain things are done.
• This is accomplished by conjuring up eagerness in others to achieve a
stated goal or vision. In essence, the charismatic leadership style has its
basis in a form of heroism.
• In addition, charismatic leaders have the distinct ability to dissect and
decipher any inefficiency within an organization.
THANK YOU