Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
LITERACY (MIL)
People Media
Photo Credit:
https://anhsg11gasa.wordpress.com/tag/people-as-media/
PEOPLE AS
OPINION LEADERS
MEDIA
• highly exposed to and
actively using media
• source of viable
interpretation of
messages for lower-
end media users
• opinions are accepted
by a group
PEOPLE AS MEDIA: OPINION
LEADERS The Two-step
Flow
Communication
Model (1944) Paul
Lazarsfeld,
Bernard Berelson,
aPhnotodCreHdita: zel Gaudet
http://study.com/academy/lesson/two -
step-flow-communication-model.html
PEOPLE AS
MEDIA
CITIZEN JOURNALISM
• People without
professional journalism
training can use the tools
of modern technology and
internet to create,
augment or fact-check
media on their own or in
collaboration with others. Photo Credit: http://www.dgiwire.com/what-
citizen- journalism- means- for- your- com pany/
PEOPLE AS MEDIA: CITIZEN
JOURNALISM
Photo Credit:
https://mediu
m.com/@steph
enkhan/move-
over-citizen-
journalism-
here-comes-
smart-
journalism-
ace72f97a389#
.sken4rj5m
PEOPLE AS
MEDIA SOCIAL JOURNALISM
• Journalists are using
social media to make
their content available
to more people.
Photo Credit:
http://www.cision.com/us/resources/white -
papers/social-journalism-study/
FORMATIVE ASSESSMENT
CARTOON ANALYSIS: SOCIAL
JOURNALISM
Photo Credit:
http://www.medianewser.com/2015/01/mnp -q-maricel-halili-news-correspondent.html
PEOPLE IN
MEDIA
TYPES OF JOURNALIST
BY MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia
Journalist Photo Credit:
http://www.123rf.com/stock -photo/camera.html
http://www.nwitimes.com/entertainment/columnists/offbeat/offbeat -superman-s-alter-ego-clark-kent-
quits-reporter-job/article_d1daf262-0f4a-5f37-92ff-f17dbafa0132.html
http://karrierebibel.de/ausbildung -journalist/
https://clipartfest.com/">clipartfest.com</
PEOPLE IN
MEDIA
• media users
• well-oriented to media sources and
messages
• intermediaries, provide information to
lower- end media users
FORMATIVE ASSESSMENT:
RECITATION
1. What is the difference
between people as
media and people in
media?
2. What are the advantages
and limitations of people
as media? People in
media?
FORMATIVE
ASSESSMENT:
CARTOON ANALYSIS
Source: https://irisfan23.wordpress.com/2012/07/31/constructive-
role-of-citizen-journalism-6/
PERFORMANCE
TASK
COOPERATIVE LEARNING: CASE STUDY