Understanding Case Analysis

Muhammad Rifqi W. – 185020300111009

Adhitya M. Daffa – 185020300111011
Nurul Izzah A. K. - 185020300111016
Understanding Case Analysis

01 Introducing The Case Method

02 Preparing for The Written

and Oral Case Analysis

03 Case Analysis Process

Introducing Case
Method
 Case Method
Case Method
A case defined by Glueck and Jauch as a written description of
an enterprise

A case details the event and circumstances

surrounding a particular organizational or managerial
situation.
A case usually contains information about numerous
aspect of the organization, including its history, external
environment, and internal environment.

The case and its analysis are expected to be

comprehensive.
Preparing for The
Written and Oral
Case Analysis
Preparing for The Written and Oral Case Analysis
Written Analysis
• Between 8 and 12 double-spaced type-
written pages long
• Grammar must be clear
• Paper must be cocise and precise
• Prepare certain financial documents
and place them in the appendix of the
paper.
Oral Analysis
• Given 30 minutes-1,5 hour to present
the case
• The analyst must be very precise and
in many cases more convincing than in
written case analysis
• There are no right and no wrong
answers. What is more important is
that the the recommended actions be
based on thr analysis.
Case Analysis
Process
 Understanding
Environment
Internal Environment External Environment

• The internal • The external

environment includes:
Human resources,
financial resources,
physical facilities,
• In the internal
environment, the
organization can, for
example, place its
machine in a particular
fashion, but this
placement is limited by
the available space,
capabilities of machine,
and purpose.
environment includes;
behaviour of each task
agent such as
consumer, distributor,
suppliers, community,
creditor, government,
and competitors.
• In the global external
environment, the
organization must take
into account costumer
behaviour and act
Internal VS. External accordingly or attempt
to influence the
behaviour.
 Understanding Environment
Aid in understanding the
environment
Knowing the environment is primarily a matter
of assimilating the information in the case. The
appropriateness of any aid to the
understanding of the environement depends
on the aspects of the case that are difficult to
grasp or need to be singled out for attention.
The Timeline
Only the major events that helped
shape the current organization are
recorded. Event similar in character
may be listed on the same level, with
time being reflected on the horizontal
scale.
The Costumer Scenario
This involves having an
understanding of who the customer
is, how he or she buys, and why.
Some of this information is directly
available, but some must be inferred.
The Organization Chart
The case analyst should understand
(1) the identity of of the principals in
this case; (2) the background of the
principals; (3) the goals and value of
the principals; (4) the formal
authority and responsibility of each
principal; (5) the informal
relationships and communication
Appraising and Evaluating
the Environment

Appraising and Evaluating

the Environment
The analyst gather and evaluates
information on the external and internal
environments of the organization. It should
be clear that assessing organization
strength, weakness, opportunities, and
threats (SWOT) relates the internal
environment (strength, weakness) to the
global external environment (opportunities,
threats). The strategy than developed base
on the SWOT analysis, mission, philosophy,
policies, and objectives. Finally, the strategy
is implemented and a crowd control system
is established
.
Two approach to case preparation
UNDERSTAND THE
ENVIRONMENT
Read and reread the case.
Prepare time lines, a costumer
scenario, and an organization
chart. Thoroughly understand
both the internal and external
environments of the firm
APPRAISE AND EVALUATE
THE ENVIRONMENT
Gather and evaluate information
on the global external and internal
environment of the firm, then
conduct a SWOT analysis. State
and evaluate the organization’s
mission, philosophy, policies, and
objective. Examine the current
strategy and recommend that the
old strategy be retained or
changed; when a changed is
recommended, develop an
implementation plan and a system
of evaluation and control.
Assessing Organization Strengths, Weaknesses,
Opportunities, and Threats (SWOT)
Assessing Organization Strengths, Weaknesses, Opportunities, and
Threats (SWOT)
In this method of assessing, there are several steps that need to be
done

Assessing an Organization’s Strengths and

01 Defining the Business 04
Weaknesses.

02 Assessing Opportunities and Threats

03 Defining Key Success Factors

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 Formulating the organization
mission
A more effective way of defining the
mission is in terms of a product or
service aimed at specific market
segment or homogeneous subsets of
buyers. The mission provides
guidelines as to where managers
should focus their activities. The
analyst must recognize that the nature
of a company’s mission determines
which opportunities will be persued,
who its competitors will be and
ultimately what will be its growth and
profitability.
Formulating the organization
philosophy
The values, beliefs, commitments,
and “way of thinking and
behaving” of a company constitute
what is known as the organization
philosophy of a company. It serves
as a guide for the behaviour of
organizational members, and for
how it conduct its business and
relates to the society.
 Formulating the organization
policies
Policies are guides to action that define the
boundaries within which objectives are
established and strategies are determined,
implemented, and controlled. The purpose
of the policies is to limit the scope of
alternatives that must be considered in
making and implementing strategic
decisions. Policies may be divided into
strategic and implementation.
1. Strategic policies guide the planning
process
2. Implementation policies guide the
strategy implementation process.
Formulating the organization
strategic objectives
Strategic objectives the ends that the
organization hopes to achieve in fulfilling its
basic mission. A strategic objective should
be consistent with and derived from the
mission, philoshopy, and policies of the
organization. In recommending strategic
objectives, senior management takes into
account the forces in the internal and global
external environments that present threats
and opportunities to the firm.
Formulating Organization Strategy
The organization strategy of a company is the method that the company uses to achieve
its strategic objectives. level of organization strategy

Corporate Strategy Business Strategy

Corporate strategy is the grand design The focus of business strategy is on

for managing the whole organization. how the firm should compete in a
The analysis of corporate strategy particular industry or products/market
principally concerns determining the segment in order to obtain a strategic
attractiveness of the total business advantage over the competition.
portfolio and formulating ways to
improve its performance by elucidating
the appropriate role for each business
in the company’s total game plan,
and/or adding a new business to the
business portfolio.
Firms situations and recommended
strategies
Situations Strategies

Be on the offensive
Dominant firm fortify against the enemy
confort enemy by promotion

Segment market
Low market-share firms Build image
Channel innovation
Identify, create, and exploit growth segments in the
Firm in stagnant indsutries
industry
Stages of product life cycle and competitive strength Contingent upon where product is in life cycle and
of firm firm’s competitive position
Implementing Organization Strategy

The analyst is now prepared to write an implementation plan,

which converts the strategy into concrete action and result.
There are four areas critical to effective strategy
implementation: corporate culture, organization structure,
human resources and organization rewards.

Formulating Strategic Control

Strategic control begins when managers obtain information

about the result of the current strategy as it is implemented.
The result of current performance are compared with the
strategic objectives of the firm.
THANK YOU