THE DYNAMICS OF

CULTURE
Dynamics- the forces or properties
which stimulate growth, development,
or change within a system or process.
(Oxford)
 What is CULTURE?
Culture can be basically
characterized as the people’s way
of life which is shared by other
people living in a certain cultural
region.
 MULTICULTURALISM
Multiculturalism is a kind of cultural
environment where many different cultures
are interacting inside a particular social
sphere. Culture occupies a large domain in
the life of man. Everything a man does in his
everyday living is dominated by his cultural
orientation.
 Culture can be defined as the values, beliefs,
behavior and material objects that together form a
people’s way of life (Macionis 2007)

Culture and human intelligence is also linked

together. Sociologists and anthropologists agree
that culture is a product of human intelligence.
Culture was shaped by human’s intelligence.
CULTURAL UNIVERSALS AND PARTICULARS

According to George Murdock (1945) culture has

similarities and differences starting from the so
called CULTURAL UNIVERSALS and PARTICULARS
CULTURAL UNIVERSALS- are the
things that all cultures have such as
the need for interaction, utilization
of resources and leadership.
CULTURAL PARTICULARS- are
the specific practices that
distinguish cultures from one
another (Ferrante 2014.)
Material and Non-Material
Culture.
CULTURE CAN BE CLASSIFIED INTO:

1. MATERIAL CULTURE- any physical or material

things that people createwhich reflects their
different cultural orientations. (EXAMPLES:
CARS, BOOKS, PENCILS, FOOD, CLOTHING AND
ETC.)
2. NON-MATERIAL CULTURE- intangible
human creations which does not exist in
the material world but can be reflected
through the human intellect and human
actions. (EXAMPLES: PHILOSOPHY,
TRADITIONS, NORMS, VALUES, CUSTOM
AND NORMS.)
Cultural Diversity- the existence of a variety of
cultural or ethnic groups within a society.

CULTURAL CAPITAL- it includes all material

and non-material culture that a person has
access to which could be useful or not in a
social environment.
3 CLASSIFICATIONS OF CULTURAL CAPITAL

1. OBJECTIFIED CULTURAL CAPITAL- this refers to all

material and non-material culture that a person has or has a
direct access to. Objectified cultural capital is also has a
value and symbolic meaning that people impute to them.
2. Embodied cultural capital- refers to all kinds of material
and non-material objects that have been internalized by the
people in a conscious or unconscious manner. Embodied
cultural capital is learned by man through the process of
socialization.
3. Institutionalized cultural capital- this cultural
capital consists of all material and non-material culture
that everyone considers as desirable in a given social
setting. Institutionalized cultural capital is very
important to success in a certain social environment.
Examples are career, academic qualifications and
profession.
 SUBCULTURE AND COUNTERCULTURE

SUBCULTURE- rooted form the values,

norms and traditions.
COUNTERCULTURE- refers to the kind
of subculture that goes against the
mainstream culture.
CULTURE SHOCK- THE FEELING OF
UNUSUAL UNEASINESS AND MENTAL STRESS
BECAUSE OF AN EXPERIENCE OF ANOTHER
CULTURE WHICH IS CONTRARY TO ONE’S
HOME CULTURE.
 ACTIVITY
Write an essay with 3 paragraphs explaining the
concept how the dynamics of culture develops
one’s life. Write your essay on a one whole sheet
of yellow paper.
 Rubrics
CRITERIA EXCELLENT- 5PTS VERY GOOD- 4 PTS GOOD- 3 PTS

QUALITY OF WRITING Essay is well-written. It Essay is interesting. The Essay is poorly organized.
discussed the issue in a discussion is somewhat
well-organized manner. informative and
organized.
GRAMMAR AND The essay has no The essay has few The essay has a number
MECHANICS grammatical, spelling, or spelling, grammatical, or of grammatical, or
punctuation errors. punctuation errors. punctuation errors.
CLARITY OF DISCUSSION The essay is very clear. The essay is clear. The essay is acceptable.

DEPTH OF DISCUSSION The essay is very The essay is clear. The essay is acceptable.
thorough.
 ASSIGNMENT

1. MAKE AN ADVANCE READING REGARDING THE TOPIC

“CULTURE AS A COMPLEX WHOLE.”