A Case Study on

Group Members :

1. Anand Kumar Sah (IT/17/40)

2. Sukanta Dinada (IT/17/41)
3. Debabrata Hutait (IT/17/42)
4. Nandita Biswas (IT/17/43)
 Acknowledgement
I would like to express my special thanks of gratitude to our
professor J.C sir who gave us this great opportunity to do this
wonderful project on the topic “Amazon”, which also helped
us in doing a lot of research and we come to know about a lot
of new things.

Secondly, I would like to thank my project

members who helped me a lot in finishing the project in
limited time.
Slide Agenda :
1. Tagline of the company .
2. Mission and Vision of the company .
3. Founder , CEO etc .
4. Brief history .
5. Offices globally as well as India .
6. Why do people prefer the company .
7. What kind of services company provides .
8. Business partner of company .
9. Business growth .
10. Salary Structure .
11. Awards and achievements .
12. Social Responsibilities .
 Mission
“ To leverage technology and
the expertise of invaluable
Mission &
employees and to provide
customer with the best
shopping experience on the
internet .’’

Vision
“ To be earth’s most customer
centric company ; to build a
place where people come to
find and discover anything they
might want to buy online .’’
What is Amazon ?

 The world’s largest online retailer

and cloud computing company.
 Founded in 1994 by Jeff Bezos (CEO).

 Headquartered in Seattle, Washington .

 Had revenues of $72.38 billion in
2018
 Generated $141.92 billion in product sales in
2018
 http://www.youtube.com/watch?v=LJRsEW3Qhl8

Amazon's former headquarters in the Pacific Medical

Center building in Beacon Hill, Seattle
 Brief History

In 1994, Jeff Bezos incorporated Amazon. The

company began selling music and videos in 1998 , at which
time it began operations internationally by acquiring online
sellers of books in UK and Germany, in the same time
organization also sold video games, consumer electronics,
home-improvement items, software, games, and toys in
addition to other items.

In 2002, the corporation started Amazon Web Services(AWS). In 2006, the organization grew its
AWS portfolio when Elastic Compute Cloud(EC2), which rents computer processing power as well as
Simple Storage Service(S3), that rents data storage via the Internet, were made available. That same year,
the company started Fulfillment by Amazon which managed the inventory of individuals and small
companies selling their belongings through the company internet site. In 2012, Amazon bought Kiva
System to automate its inventory-management business, purchasing Whole food Market supermarket
chain five years later in 2017.
 Global Offices

 North America  Asia  Europe

 United State  Japan  England  France
• Austin • Ichikawa • Rugeley • Boigny-sur-Bionne
• Cambridge • Chiba • Coalville • Saran
• Cupertino • Sakai • Daventry • Montelimar
• Detroit • Daito • Coventry • Sevrey
• Gurnee • Osaka • Rugby • Lauwin-Planque
• Herndon • Kawagoe • Bristol
• Irvine • Saitama • Peterborough  Germany
• Minneapolis  India • Doncaster • Bad Hersfeld
• New York • Mumbai • Tilbury • Leipzig
• Pittsburgh • Bangalore • Hemel Hempstead • Werne
• San Francisco • Hyderabad  Italy • Rheinberg
• San Luis Obispo • Chennai • Graben
• Seattle • Ahmedabad • Avigliana
• Koblenz
• Tempe • Jaipur • Passo Corese
• Pforzheim
 Canada • Gurgaon • Vercelli
• Pune • Milano
• Vancouver
• Delhi • Origgio
• Kolkata
 Global Offices

Customer Service Center in Huntington, West

Virginia

Amazon's Day 1 building in Seattle, The Amazon Spheres, part of the Amazon
Washington headquarters campus in Seattle.

Amazon.
es
warehouse
in San
Fernando
de
Henares,
Madrid,
DSD1 San Diego (Rancho Bernardo)
Spain
Began as one of the first
major companies to sell
goods over the Internet

Started as solely as
an Online Bookstore

Due to success
diversified into
many other product
lines and services

Multinational e-
commerce
company

Worlds Largest
online Retailer
RETAIL NON-RETAIL
Books, Music & Referrals/Commission
Movies Consumer
based selling
Electronics
Computer & Office Amazon Web Services (AWS)
Tools & Automotive Fulfillment by Amazon
Food & Household (Services to businesses)
Home Improvement
Toys & Video Games
Sports & Fitness
Clothing and Jewelry
Kids and Baby
Kindle
Amazon’s Fulfilment Procedure
Business Partners
Salary
Awards and Achievements
 • Logical path
• Resources
Evolution
&Channels
• B2C, B2B

• New markets
• Strength of Brand
Conclusion Expansion
• “Earth’s biggest
selection”

• Community
&Stickiness
Attention
• Trust
Economy
• Customer
Experience