Contents

1.Introduction to Tourism
Sector
2.Recent Trends In Tourism
Sector
3.Make My Trip.com
4.Conclusion
 Tourism has taken much more advancement than
before i.e from queues to Online booking.

 It has made easier for people travelling in any part of

the world, be it a roadway or an aircraft.

 We can roam anywhere with the minimum package

and having a complete knowledge regarding the tour.
 Social media tools:
More than ever people are able to do their own travel research using the internet
and social sites such as MakeMyTrip.com, Facebook, Snapchat and Google+.
One of the benefits of social media is its ‘word-of-mouth’ aspect as users post
reviews and engage in dialogue about their travel experiences.

 Deals and discounts:

Booking at the last minute and taking advantage of special deals is becoming
more popular with travellers. For tourism operators, special deals may need to be
seen more as a means of getting market attention, than as a direct money-spinner.

 Mobile tourism:
Travellers these days are starting to make more use of the web through mobile
devices, such as smart phones or iPads. The good thing about mobile is that
travellers are able to utilise it not only for the initial researching and booking, but
also during trips to find accommodation and local attractions and activities.
Providing free Wi-Fi in hotels.
 Relationship Marketing:
The goal of relationship marketing is to focus on building stronger loyalty and
long-term customer engagement using devices. Relationship marketing in the
travel and tourism industry helps build long trusting relationships with
customers that will drive word-of-mouth promotions long after a tour or stay.

 Personal service:
Not everyone is a fan of the do-it-yourself app, and there may be a return to a
desire for personalised service where travellers are given personalised help and
attention in planning their tourism experiences.

 Career in Tourism:
If you love travelling, why not make a career out of it? A career in tourism can
be profoundly rewarding, because you are helping people to have memorable,
enjoyable, and sometimes life-changing experiences. You might start out as a
travel agent, and after a few years move on to tour operator, and then start to
work your way up to a managerial position.
 Makemytrip is an Indian online travel company founded by Deep Kalra
in 2005, headquartered in Gurgaon, Haryana.
 MakeMyTrip.com soon diversified its online travel offerings to include
domestic and international holiday packages and tours, as well as
domestic and international hotels.
 It aimed to offer a range of best-value products and services along with
cutting-edge technology and dedicated round-the-clock customer support.
 It offers International and Domestic Air Tickets, best holiday packages
and hotels.
 It also offers Domestic Bus and Rail Tickets, Private Car and Cab
Service, Route Planner, etc.
 The MakeMyTrip app offers services like flight and bus bookings, hotel
reservations and holiday packages. It also caters to other post-purchase
requirements like generating e-tickets, making cancellations, tracking
status of refunds and other travel alerts.
 In October 2015, MakeMyTrip conducted an app only sale, called the Great
Indian Getaway.

 In November 2015, MakeMyTrip launched a new offering called Value+, in the

quality budget hotels category.

 There are blogs written to encourage the customers to visit places. These blogs
give information and guidelines to customer where and how to travel. Even
there are guidelines given to travel with pets.

 They provide Itinerary for the travellers.

 The existing users plans are put on thewebsite. We can also see plans already
built up by the users.

 They provide Gift Card . We can even personalize Gift Cards.

Tourism is one of the major source of foreign exchange. Tourism is not merely
a business for providing pleasure and rest. It has now grown into a big industry.
Every year thousands of foreigners come to India as a result of which we earn a
lot of foreign exchange.
Tourism Industry creates employment and contributes towards improving the
economy.
The National Tourism Strategy provides a foundation for a long-term,
coordinated approach to sustainable growth of the tourism sector. By working
collaboratively, public and private sector tourism stakeholders can continue
building an internationally competitive tourism sector . Marketing is constantly
adjusting and reacting to changes in technology and attitudes in an industry
each year. While digital marketing has undergone a substantial upgrade and
transformation in the last few years, the advances in technology that incited
the changes for travellers is growing at a faster pace than most brands can keep
up with.