GENA JUICE

Manufacturer of refreshing NAB made from

natural ingredients.
 Elevator Pitch
• Company Name: Gena Juice
• Does: Certified organic Non-Alcoholic Beverages
• Market: Manufacturing, marketing, production and distribution of organic non-alcoholic
beverages to a vast target. Gena juice’s products are natural alternative to carbonated and alcoholic
drinks.
• Makes money by: Promoting and selling the Gena Juice products
• Like Other Companies: Tropicana, Gatorade, Minute Maid, and Dasani by Pepsico, Nestle, and
Coca-Cola.
• Will succeed because: Gena juice encourages a respectable and approachable partnership to earn
business and it strives to make customer’s experience with it’s product’s line pleasant. Gena juice
focuses on offering common reviving drinks with increased vitamin and mineral contents.
• Aims to Achieve: To deliver quality, embrace innovation, and drive positive change by being
creative, adventurous, and open-minded. Pursue consistent growth, support positive team building,
and stay passionate and determined.
 What We Do

• Manufacturer, producer, marketer, and distributor of

the non-alcoholic beverage.
• Main product are all-natural and healthy alternative
of alcoholic beverages.
• Drinks are Certified organic by U.S.A agriculture
department.
• B2B and B2C are the target markets.
• Total customer satisfaction is the mission statement.
 The Opportunity

• Opportunity in online ordering which Gena plans to

expand through social media marketing
• Franchise opportunity
• Expansion of production facility
• Acquisition of another facilities to increase the
output and sales.
• Expansion of customer base and revenue through
production differentiation.
 Target Market
• Young children from the age of 5 to 50 year old adults
• Married couple with children and Nuclear Families in
Wisconsin, U.S.A
• Regular customers of strip-mall centers, shopping hubs, and
supermarkets
• Adults of families with household income is ranging from
$30,000 to $70,000.
• Professional, managers, administrative, hospital managers, and
clerical workers.
• Health conscious people
 Market Size
• Wisconsin has over 2,624,358 housing units.
• Economy has been growing in Wisconsin and unemployment rates has
increased by 2%.
• This metropolitan area has median age of 39.2-year old.
• Nearly 67.3% people are aged 40 and below.
• The average household income is ranging from $30,000 to $70,000.
• Wisconsin’s population has 49.4 percent female, and 50.6 percent male
• 32.9% of this population consists of professional, 15% managers, and 15%
administrative and clerical workers.
• A survey concluded 66.6% of Wisconsin population prefer fruit juice to
the carbonated drinks
 Competition
Current Competition: Gatorade
by Pepsico
• One of the well-known brands in
Wisconsin and USA
• Controls more than half of the global
market, and 59% sales in the
Wisconsin’s soft drinks industry
• $64.7 B (41% of Market Share in USA
NAB indus
• Sports drinks like Gatorade and
International fruit juices and bottled
water.
Competitive Advantage
• A local business as opposed to the
international claim
• Coordinated and Consistent marketing
and sales
• High quality beverages: low calorie
and all natiral
• Person to person customer relation
instead of automated management
• Healthy product which can be
consumed by all age group
 The Team
Key Management and the Board Members and
employees Advisors
• CEO: Ms. Alia Rahmani
• V.P Marketing: Mrs. Preiksha Jain • Michael Kelso, Marketing Director,
CoCa-Cola, UK
• V.P Operations: Mr. Umair Rahmani
(Ex-president of a • Jackie Burkhart, Director of Human
Resource, Tropicana, UK
• V.P Human Resources: Mr. Shaun
Mark (Ten years of experience as an
HRM).
• V.P Sales: Azhar Ibrahim (thirty years
of experience in the NAB sales and
projection field).
 Business Model

Distribution Pricing
• Direct to retail distribution approach. • B2B: Price skimming strategy
• Retailers: Selling through corporate chains • B2C: Value-based and market penetration
and contractual systems- Wisconsin retail pricing strategy
outlets, departmental stores and grocery
stores.
• Wholesalers & Agents: Approached by
GENA JUICE’s own sales force
• Alternate forms of retailing: Online
retailing through building up social media
following.
• In-store strategy: Product placement in a
separate rack to attract buyer’s attention.
 Milestones
 Launch Month and year: • By the end of 2019:
September, 2017
 Gross profit of $7,636,554
 Product or Service line for Gena:
Ten  Total asset of value $24,209,647
 Supply store in ten locations of
Wisconsin
• To Date:
• By the end of 2022-
 Gross profit of $5,658,567
 Gross profit of $14,527,605
 Total asset of value $7,866,327
 Total asset of value $38,191,868
 Supply store in three locations of
Wisconsin  Supply store in twenty-two
locations of Wisconsin
Financials
 Funding
• Funds sought in 2017: $1,283,550
 Inventory: $206,469
 Equipment: $7,620
 Marketing: $50,484
 Staff: $502,560
 Ending Cash Balance: $216,315
• Funding to date:
 Facilities: $50,000
 Equipment: $7,720
 Ending Cash Balance: $10,321,017
 The Upside

• Proven business concept

• Innovative solutions in R&D department for
product differentiation.
• Robust budget plan
• State-of-the art production process
• Dedication towards quality delivery
• Strong acquisition and franchise opportunity
 References
• Data Access and Dissemination Systems (DADS). (2017,
October 05). American FactFinder. Retrieved from
https://factfinder.census.gov/faces/tableservices/jsf/pages/pr
oductview.xhtml?src=CF
• Davila, A., & Foster, G. (2017). Management control systems in
early-stage startup companies. The accounting review, 82(4), 907-
937.
• Jackowski, M., & Trusek, A. (2018). Non-alcoholic beverage
production–an overview. Polish Journal of Chemical Technology.
• Russell, R. S., & Taylor, B. W. (2013). Operations management (Vol.
3). Upper Saddle River, NJ: Prentice Hall.
THANK YOU!