Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Target Customer
Market Analysis
Putting
Differentiation and JED
Together
Pressure Testing
a Deck
Competitive Advantages
Putting
Together
a Deck
10 slides
In reality it is 3 (others are used as reference)
20 min
In reality it is 5 (at most)
Deck
Rules 30 point font
Last guy from the end of the table
Too much information
Business
Plan vs.
Pitch Deck
Business Plan as we knew it in the Business School is dead
Deck
Rules
Picture is always better! It is worth 84.1 words
Executive Summary Pricing
Problem Competitors
Solution Differentiation
Business Model
Pitches
Taxicab Pitch
“Facebook for teenagers”, “Flicker for Video”
Elevator Pitch
What do we do?
Who are we doing it for?
How are we different?
Valid Question
“Why existing competitors are not focused in
Differentiation ‘this’ area?”
& JED
Invalid Question
“Why wouldn’t existing competitors replicate
‘this’?”
Prices
We are just like that only cheaper
Differentiation
We are just like that with following differences
Competitive
Niche
Strategies We are just like that only verticalized
Not Easy to Overcome
Original Content
Execution
Loyal Customer Base
Brand Awareness
Plan
Document – Investor Q & A, data requests
& Docs
Outcome – What is your desired outcome?
1 ✔ Prepare Pitch Deck 22 Jan 2018
Hands On Experience
Selection
Full Boat Team
Interest level
Are they genuinely very excited about the opportunity to work with us and do they understand our
market & market strategy?
Partner fit
Do we think we'd like to work with this partner for the next 10 years and can they bring strategic
value going from $1M to $10M ARR?
Portfolio fit
Do they have very deep knowledge in the Startup area, are they or have they invested in
Partner complimentary portfolio companies?
Elevator Pitch
Pitch Deck
Ready?
Data Room
30m
Intros
Call Plan
You’re not raising
Are We Buying or Selling?
Two-Way Street
In Person Pitching Is a Team Sport
Deck
Moat – conviction that company can build defensibility by leveraging
data
Team - Who Is On the Bus?
Ready? Promise - What Are You Going to Get When You Do?
Do Not Read the Deck, Tell a Story
How do I get to Carnegie Hall?
Practice. Practice. Practice.
Funnel
Investor Shoes Correct Investor Founder Valuation Practice
Why you? Profile Responsibilities Contradictions Practice
Why this much? Industry Do Not Run Out of Not All Offers Are Practice
Why now? Money Created Equal Practice
Investment Strategy
Do Not Run Out of Liquidation Preference
Check Size
Lessons
Existing Portfolio
Board Style
Money
Do Not Run Out of
Money
Look At the Fine Print
Learned