EVOLUTION OF TRADITIONAL

TO NEW MEDIA
SALVINO, ANCENO
  Communicating or reaching out to the
consumers through advertisements that
doesn’t use the internet
TRADITIONAL  Traditional media encompasses many
MEDIA types of advertising and ways to reach
consumers
  Tv ads
 Radio ads
DIFFERENT TYPES  Print ads
OF TRADITONAL  Direct mail ads
MEDIA
 Billboard and off-site signs
 Banner ads
  content made available using different forms of
electronic communication made possible through the
use of computer technology
 Advantage:
NEW MEDIA - Viewed on any device
- Provides way for people to interact with the content
(comment and sharing)
 
websites and blogs
 streaming audio and video
 chat rooms
 email
 online communities
 social media and sharing platforms
EXAPLE OF  mobile apps
NEW MEDIA  Web advertising
 DVD and CD-ROM media
 virtual reality environments
 integration of digital data with the telephone, such
as Internet telephony
 digital cameras
  period of human activity between the use of the
first stone tools
PRE-HISTORIC  People discovered fire developed paper from plants
AGE (1500 BC – and forged weapons and tools with stone, bronze,
copper and iron. Example: Cave Paintings (35,000 BC)
1500 AD)
  Encompasses the changes in economic and social
organization that began around 1760 in Great Britain

INDUSTRIAL  People used the power of steam developed machine

tools, established iron production, and the manufacturing
AGE (1700- of various products
1930s)  replacement of hand tools with power-driven machines
such as the power loom and the steam engine
  People harnessed the power of transistor that led to
the transistor radio, electronic circuit, and the early
ELECTRONIC computers.

AGE (1930-  In this age, long distance communication became

more efficient.
1980S)
 DIGITAL AGE OR  The internet paved the way advanced the used of
INFORMATIONAL microelectronics with the invention of personal
AGE (1900-2000s) computers, devices wearable technology