ELECTRIC VEHICLE ADOPTION IN INDIAN MARKET

Guided By:
Prof. Anuradha Goswami Swaroop S V S - 19020841206
SIBM- Bengaluru Kshitij Dharwal - 19020841182
Nawaz Sharif - 19020841184
Shubham Bisare- 19020841200
 RESEARCH PROBLEM

• In the recent past, the “Electric vehicle” has become an increasingly important and
trending concept in India following the push by government towards promoting green
commute to reduce emissions. Through this research we aim to analyze the existing
infrastructure capabilities to enable the manufactures carry out mass production and the
Policy initiatives, incentives to be extended to the consumers for mass adoption.
RESEARCH GAP

There are several issues in the demand and supply side that has to be properly analyzed with
respect to capabilities of Indian manufacturers to introduce Electric vehicles on large scale and the
likelihood of Indian consumers to adapt and switch over to electric vehicles.
 The gaps to the answered on the supply side are to assess :
 Production capabilities of Indian manufactures to produce and introduce electric vehicles to Indian
market.
 Availability of charging infrastructure and the current progress being done to expand the same.
 Significant factors like Production of Lithium ion batteries in India and other initiatives which could
provide economies of scale and bring down cost of the production per unit.
OBJECTIVE AND DESIGN

Assessment of market for large scale adoption of electric vehicle in India by analyzing
manufacturer capabilities and consumer behavior.
Research Design:
• Both qualitative and quantitative research, since the quantitative results have to be
deciphered qualitatively in a descriptive manner.
• Work with primary data from Potential customers and a Qualitative interview
questionnaire data from Supply/manufacturer side.
• A Descriptive research will be carried out to answer if India is ready.
HYPOTHESIS

• Lesser willingness to purchase electric vehicle with respect to low range level per
charging- Null Hypothesis is True.
• High expected charging time would lead to increase possibility of not buying an electric
car- Null hypothesis is True.
• Higher maintenance cost of electric vehicle than conventional vehicle will have a negative
opinion towards buying it. – Alternative hypothesis is true.
 DEMAND SIDE MODEL
6
Price
Economical : How much does Price impact the
purchase behaviour and at what pricing models will
customer opt for an EV.
Tax Benefits :
The Impact of tax benefits in the decision of
opting for an Electric vehicle.
Battery Replacement : Cost of using Electricity as
fuel, how its beneficial over Petrol or diesel and
availability of replaceable batteries.
Long term cost benefits
Ease of use and comfort
Distance Per charge : Average distance the vehicle
Lifetime Cost Benefit : Breakeven point of lesser cost could travel per full charge and how much does the
incurred on purchase of electric vehicle over customer prefer in order to opt for an Electric
conventional ones.
vehicle.
Resale value in Secondary Market : Does ensuring a Availability of charging stations and replaceable
high resale value impact positively the purchasing batteries :
behavior towards electric vehicles.
Preference parking slots, Availability of Charging
stations on Highways and infra like Replaceable
batteries and how does these factors impact the
purchasing behavior of the Customer.
SUPPLY SIDE MODEL
Cost
Steps and Volume required
to Achieve economies of
scale and reduction of costs.
02
Battery Infrastructure
The Viability of production
in India and its effect on
cost of production
Production Capability
Does the manufacturers
have enough facilities,
Skills and manpower for
EV Production.
03
04
Charging Infrastructure
 Availability of charging
stations.
 Replaceable batteries.
 Range per charge.
7
LIMITATIONS OF THE STUDY

• Study reflects hypothetical decision making, which might not necessarily reflect real behaviour.
• The sample used in this study may not be representative of entire population.

Scope of the Study

• The scope of the study is the Assessment of contribution of several supply side factors and demand
side factors towards enabling large scale adoption of electric vehicles in the Indian market.
Demand side factors: Price, Long term cost benefit analysis, ease of use and comfort.
Supply side factors: Cost, charging infrastructure, Production capabilities.
Is India ready for Adaption of electric vehicles?
DATA & DATA ANALYSIS
CONCLUSION & FUTURE WORKS

From the above data analysis and the response we can come to the findings that India has huge
potential for the EVs from the demand side the lacking infrastructure can slow doem the EV adoption
in the market and also the range and battery constrains can slow the pace the adoption pace, hence
the suppliers/ manufactures of the EV should focus on above demand and 24*7 roadside assistance to
the EV customer with these the GAP between demand and supply side can be met.

Future Works:-The power electronics technology required for the internal energy transmission
should also be researched to improve the overall efficiency.

To reduce overall cost in BEV and PHEV , alternative materials should be explored and researched.
 References

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