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• Predictions are computed for, say, α equal to 0.1, 0.2, ... , 0.9,
and sum of the squared prediction errors is computed for each.
• Third equation shows the forecast for p periods into the future.
• Note that the forecasts for future periods lie along a straight line
with slope Tt and intercept Lt.
• Smoothing constants α and β can be selected subjectively or by
minimizing a measure of prediction error such as the MSE.