MEDIA AND INFORMATION

LITERACY (MIL) PART 1

People Media
How do you understand the term “people
media”?
refers to persons that are
involved in the use, analysis,
evaluation and production
PEOPLE MEDIA of media and information

People in Media and

People as Media
Who do you think are “people media”?
 FORMATIVE ASSESSMENT: VENN DIAGRAM
• People who are • Media
well-oriented to PEOPLE MEDIA practitioners who
media sources and provide
messages and information coming
able to provide People People
from their expert
information as as in Media
knowledge or
accurate and Media first- hand
reliable as experience of
possible. event.
FORMATIVE ASSESSMENT.
KEY TYPE. WRITE “PAS” FOR PEOPLE AS MEDIA AND “PIN” FOR
PEOPLE IN MEDIA.
1. SHS Teacher 6. Radio Commentator
2. Independent Blogger 7. YouTubers
3. Print Journalist 8. News Reporter
4. Your Classmate 9. Facebook User
5. Movie Director 10. College Professor
1.PAS 2. PAS 3. PIN 4. PAS 5. PIN
6. PIN 7. PAS 8. PIN 9. PAS 10. PAS
MEDIA AND INFORMATION
LITERACY (MIL)
People Media (cont.)
 PEOPLE AS MEDIA
1. Opinion Leaders
2. Citizen Journalism
3. Social Journalism
4. Crowdsourcing
PEOPLE AS MEDIA
OPINION LEADERS
• highly exposed to and
actively using media
• source of viable
interpretation of messages for
lower- end media users
• opinions are accepted by a
group
PEOPLE AS MEDIA: OPINION LEADERS
The Two-step Flow
Communication
Model
 PEOPLE AS MEDIA
CITIZEN JOURNALISM
• People without professional
journalism training can use the
tools of modern technology and
internet to create, augment or
fact-check media on their own or
in collaboration with others.
PEOPLE AS MEDIA: CITIZEN JOURNALISM
PEOPLE AS MEDIA
SOCIAL JOURNALISM
• Journalists are using social
media to make their content
available to more people.
FORMATIVE ASSESSMENT: RECITATION

What are the similarities and

differences between citizen
journalism and social journalism?
 PEOPLE AS MEDIA
CROWDSOURCING
•the practice of obtaining
needed services, ideas, or
content by soliciting
contributions from a large
group of people and
especially from the online
community
EXAMPLE OF CROWDSOURCING
EXAMPLE OF CROWDSOURCING
EXAMPLE OF CROWDSOURCING
PEOPLE IN MEDIA
• media practitioners
• provide information
coming from their expert
knowledge or first- hand
experience of events
PEOPLE IN MEDIA
TYPES OF JOURNALIST BY
MEDIUM
• Print Journalists
• Photojournalists
• Broadcast Journalists
• Multimedia Journalist
PEOPLE IN MEDIA
PEOPLE IN MEDIA
PEOPLE IN MEDIA
 PEOPLE IN MEDIA
Philippine Daily Inquirer The Philippine Star
 SUMMARY OF THE LESSON:
PEOPLE IN MEDIA AND PEOPLE AS MEDIA
• media practitioners • people with limited access to
• experts media and information
• provide information to media users

People in People as Lower -

Media Media end Media
Users
• media users
• well-oriented to media sources and messages
• intermediaries, provide information to lower- end
media users
FORMATIVE ASSESSMENT: RECITATION
1. What is the difference
between people as media
and people in media?
2. What are the advantages
and limitations of people as
media? People in media?
PERFORMANCE TASK
COOPERATIVE LEARNING: CASE STUDY
 COOPERATIVE LEARNING:
CASE STUDY
Suspek sa Pagpatay sa Isang Siklista, Binigyan
ng MPD Ng Hanggang 5 p.m. Para Sumuko
Published on Jul 27, 2016
by YouTube Channel: GMA News and Current Affairs
Retrieved on Feb. 18, 2017 from
https://www.youtube.com/watch?v=VE8GHioR1YU
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• The video of the road rage turned into shooting incident in
Quiapo became viral after it was shared by Top Gear
Philippines on Facebook.
• Top Gear wrongfully accused Mr. Nestor Punzalan as the
suspect in the said shooting incident.
 COOPERATIVE LEARNING: CASE STUDY
IMPACT OF CITIZEN JOURNALISM
AND SOCIAL MEDIA
• Mr. Nestor Punzalan and his wife deactivated their
Facebook accounts after receiving bashings and death
threats. Mr. Punzalan even went to the police to clear his
name.
• Undeniably, social media was also instrumental in the arrest
of the suspect Vhon Tanto who later admitted his crime on
national television.
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
1. How was Mr. Nestor Punzalan affected by being
wrongfully accused in social media as the suspect in the
said shooting incident?
2. What is the liability of Top Gear, other media outlets,
and netizens who wrongfully accused Mr. Nestor
Punzalan as the suspect in the said shooting incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
3. What role was played by citizen journalism and
social media in this incident?
4. What positive and negative effects of media and
information on individual and society were evident
in this incident?
 COOPERATIVE LEARNING:
CASE STUDY
GUIDE QUESTIONS
5. How can we prevent this kind of incident as
experienced by Mr. Punzalan from happening in
the future?
6. What important lessons can we learn from this
event as a social media user?