AURAWHITE MAIN

DISTRIBUTION CONCEPT
(PT NUSA KINDANG MAKMUR)

J A K A R TA , S E P T E M B E R 2 7 , 2 0 1 9
 EXECUTIVE SUMMARY
 Indonesia is the 3rd largest market in the world after China and India
 From approximately 200 million population, Indonesia is dominated
by youth generation (age 20-50)
 The youth generation of Indonesia typically likes to try and share
about new things and new products (through social media i.e. ads,
femaledaily, kaskus, instagram, facebook, youtube vlog, etc) and
informal group discussion (i,e, arisan, office mate chit chat (mouth to
mouth marketing))
 Because of that, Indonesia is a potential market to be introduced with
new products, especially the one that is elegant, unique and rare.
 Aurawhite is considered as elegant because of it’s profil and also
considered as unique and rare because there is no similar products
with such consuming procedure and furmulas as it.
 Some areas of Indonesian east region has a high economic ability and it
could be prior targeted market.
 We need a specific distribution system to make the sale effective and
efficient.
 AURAWHITE’S
OPPORTUNITY AT
INDONESIA
 INTERNAL FACTOR
1. Aurawhite products concept are unique and
attractive (elegant profile, halal and safe to
consume, unique consuming way and formulas).
2. There is no similar products like Aurawhite entering
Indonesia’s market. From Thailand, mostly only
pills or sachets (the whitening products) and people
always wondering about it’s healthy and halalness.
NB: There is actually a brand K’Co*** but it’s not
as elegant as Aurawhite, they use controversial
artist to promote, thus many Indonesians are
sceptical about the product.
 INTERNAL FACTOR
3. The GMP and Asia Pacific Super Health Brand
Certificates of Aurawhite make it easier to apply for
BPOM notification.
4. Because of it’s elegant profil, it will be easy to
promote to all people of Indonesia.
 EXTERNAL FACTOR

1. Indonesia is a huge market and Aurawhite could be

possibly distributed to all province of Indonesia.
2. Some areas of east region of Indonesia has a very high
economic ability (at mining areas like Papua,
Kalimantan, and Sulawesi islands) and very open to
whitening products.
 EXTERNAL FACTOR (CONT)

3. Many parties could join in promoting Aurawhite

products (artist, beauty salon, beauty enthusiasts
(mostly via youtube for personal review), make up class,
etc)
4. Once Aurawhite is registered at Hak Kekayaan
Intelektual (HAKI), it will be free from being copied, it
will be patent.
 EXTERNAL FACTOR (CONT’)

5. The online shop enthusiasm could make it easier to

reach potential buyer all around Indonesia (after
massive advertisement).
6. Indonesian loves to have fairer skin, so whiten effect
is almost become the issue in promoting beauty
products.
MARKETING AND
DISTRIBUTION
SYSTEM
AT INDONESIA
MARKETING PERSONS, NETWORKS, AND
TOOLS
 Artist (Raisa, Hamish Daud, Tasya Kamila, Afghan, Sandra
Dewi (prospected brand ambassadors)).
 Dermatologist around Indonesia, to promote to their customers
 Beauty salon around Indonesia
 Beauty class around Indonesia
 Official website
 Official instagram
 Official twitter
 Official online shop (Shopee, Tokopedia, Bukalapak, Lazada,
JDID)
 DISTRIBUTION SYSTEM
1. After getting BPOM notification, Halal MUI, and HAKI
2. Arrange the Aurawhite Indonesia official concept, design, and sites (instagram,
website, online shops to set standard price)
3. Launching with Raisa (Via Instagram First, Raisa’s follower is 19 million people
and they’re mostly youth)
4. Open Reseller via beauty salon, dermatologist clinic, and beauty class (with special
price under standard price) at 15 big cities in Indonesia (Jakarta, Bandung,
Surabaya, Semarang, Palembang, Medan, Bali, Batam, Makassar, Tangerang
Selatan, Depok, Balikpapan, Malang, Pekanbaru, Lampung)
5. Train the reseller all about Aurawhite products

NB: Market target for the short term is high economic ability people, but its is possible also for
all people to afford this. But for the quality and first impression, we want to keep it elegant.
 SHORT AND LONG TERM
DISTRIBUTION TARGET (AFTER LAUNCHING)
Short Term (1-5 years):
First 1 year:
Resellers at only 15 big cities across Indonesia (representing
only 15 provinces of Indonesia out of 34 provinces). While
people at other provinces could reach it via online shop.
Second year:
Resellers increase to 34 big cities from 34 provinces in
Indonesia.
Third year:
The product entering big mall at 10 big cities across Indonesia
while the promotion is entering television
Fourth year:
The product entering big mall at 20 big cities from 20 provinces
of Indonesia
Fifth year:
The product entering 34 big mall at every province of Indonesia
Long Term (6-10 years):
Sixth year:
Products entering 2 big malls at every province
Seventh year:
Products entering 3 big malls at every province
Eighth year:
Products entering 4 big malls at every province
Ninth year:
Products entering 5 big malls at every province
Tenth year:
Products entering 6 big malls at every province
 OUR DEMAND AS MAIN DISTRIBUTOR
1. 1 door distribution: Special package for being distributed in Indonesia to
notify that the product is original (using Aurawhite Indonesia special
barcode, we would like to make the application also to scan the barcode)
and distributor company name (also with BPOM Notification number). By
signing a cooperation contract.
2. Special price offer: We would like to have many resellers so we need
enough price to run the long term distribution target
3. Adiministration support for BPOM, Halal MUI, and HAKI such as copy
of Malaysia BPOM, Halal Malaysia, Super health brand GMP and
laboratorium certifitcates copies.
4. Advertisment support; through Aurawhite Malaysia promotion by
acknowledging PT as the main distributior in Indonesia, and website and
product advertisment design template, and artist fee (50:50).