BUSINESS PLAN

Team A
Oishi!!!
“Flavored Crispy Chicken Skin”
Iwao Shirayama
Eiji Kambe
Levy Q. Dela Pena
Members Introduction

• Iwao
University student major in electronics

• Eiji
University student major in economics .
A good youth studied in USA for a year

• Levy
College student major in human economics
and has worked administrative jobs abroad for
18 years .
 Executive Summary
“OISHI!!!” is a food cart business offering a new variety of flavored crispy
chicken skin that will cater different levels and class of customers from all walks
of life. “OISHI!!!” will enable the street food lovers to taste and experience
different flavors of crispy chicken skin. Our team will ensure that our flavored
chicken skin will give our customers a new buzz on their taste buds for a very
affordable price.
The Company and Management
“OISHI!!!” is strategically located in between Columban College and Columban
Church. The food cart business is owned by 3 partners – Iwao Shirayama, Eiji
Kanbe and Levy Dela Peña. Iwao is a University student major in Electronics and a
budding entrepreneur. Eiji Kanbe is also a University student major in Economics,
also a budding entrepreneur. Levy is a College student major in Human Resource
and has worked administrative jobs abroad for 18 years, also an entrepreneur.
The management of “OISHI!!!” consists of the 3 partners, Iwao Shirayama, Eiji
Kanbe and Levy Dela Peña. All 3 partners will be taking hands-on management
roles in the food cart business. In addition, we have assembled a board of advisors
to provide management expertise.
 Executive Summary…cont.
The advisors are:
1. Hiro Nakazawa, iYES English/Japanese School Principal
2. Christine A. Tugade, Licensed Professional Teacher, MBA, School
Pricipal, College Professor, Entrepreneur
3. Jonathan Tugade, Entrepreneur
Our Services
Our customers are street food lovers who are always on the
go and who are fond of fast food services and this is what
“OISHI!!!” will offer them. Oishi!!! Will cater the needs of
the hungry customers and provide them the satisfaction of
their taste buds at very affordable price.
Our services are eco-friendly and will also promote the use
of biodegradable materials.
 Executive Summary…cont.
The Market
Across the busy streets of Columban College and
Columban Church, food cart business has seen an
explosion of growth over the past decade. These busy
streets, including Magsaysay, is an affluent area with high
foot traffic. Our market research has shown that 60% of
the customers are students and the remaining 40%
comprises of employees and street passers who loves to
have a bite on the go while waiting for their transport
services or just strolling around with their friends,
classmates, families and colleagues.
 Executive Summary…cont.
Our Competitive Advantages
While there are currently six food cart businesses offering street
foods across Columban Church, Columban College and nearby blocks,
only four of these offer chicken skin and none offers “flavored”
chicken skin.
OISHI’s Marketing Strategy is to emphasize the quality, cleanliness
and different taste of the street food we provide. Customers will have
a chance to choose and experience different flavors of crispy chicken
skin – GARLIC, CHILI and CHEESE flavors. Our customers will also
get the chance to interact with our Japanese partners who will be
hands-on in preparing and serving their orders.
Social Media advertisement is also part of our marketing strategy and
as we are all well aware of that social media has a wider reach and
can easily spread any information and can be a useful tool in
promoting our food cart business.
 Executive Summary…cont.
Financial Projections
Based on the size of our market and our defined
market area, our sales projections for the first
day is 2250 Pesos. We project a growth rate of 10
to 20% per day for the first three days.
Start-up Financing Requirements
Oishi Food Cart Business has a ready budget of
₱ 5000 to cover the operational, materials and
supplies finances.
 Marketing Study
Segmentation Old

Low income High income

Cart food
① Young
②Low income
Young
 Positioning
High cost

Restaurant

Light Heavy
Jollibee

Cart food ③Light food

④Low cost
Low cost
Our Target is the Group of Students
Target Market
• Segmentation
① young
②Low income Our target is students

• Positioning
Cart food is eaten with
③Light food
pocket money in less time
④Low cost like between classes and
after school with friends.
The Population Graph in 2013
 3C Analysis
The number of cart food
（Environment）
stores is increasing year by
year

(local student and family)

Use 10 to 60 pesos for a
consumer （Consumer）
single purchase
Students are often in groups
of 2 to 6
(Other cart food)
Strengths point
（Competitor） (familiar with this job, movable)
Weakness point
competitor company (one operator, no hospitality)

(Iwao, Levy and Eiji))

Strengths point
（Company） (three operators, two foreigner, good place)
Weakness point
(not familiar with this job, unmovable)
 KSF (key success factor)
What Competitor Can’t do, but we can:

① 1 in 3 people call out to attract customers

② Japanese member try to speak in Tagalog

(Salamat po, Magandang araw po)

③ Always a smile as hospitality

 Financial Study
cost / day  Cheese … 105peso / 3pack
・Powder  Chili … 105peso / 3packs
 Garlic … 165peso / 3packs
Food
・Chicken skin … 270 peso / 3kg
・salt …30peso ・vinegar…50peso onion..40
・calamansi …40 containers …50

・Cup … 168 peso / 150cups

others ・sheets … 41 peso / tissue
・Oil …160 peso /3L
・Cart … 600 peso /day

Total 1824 peso

 Estimated Sales
• Chicken skin … 15peso / cup
• To work 2pm -7pm
estimated customer estimated sales
customers (people)

40 600
500
30
400

sales (peso)
20 300
200
10
100
0 0
14 15 16 17 18 14 15 16 17 18
hour hour

Total 2250 peso

If customer buy one bag per person …
 Profit / day

Sales 2250

cost 1824

profit 426

Our goal is ... 500 Pesos!!!

 To make more profit …
• Product strategy
 Create a discount system … 40 peso for all 3 flavors
 Perform time sales when there are few people
 Showing product flyer to customers

• Technical strategy

 we try to speak in Tagalog … give friendly impression

 Make a call … raise awareness and attract interest
 Using social media
 Recommend another flavor … raise the unit per person
 Increase sells time … it is hard haha