Qualities of a Good

Medical Representative
DEBASISH M BANERJEE
Qualities of a Good Medical
Representative

Job of a Medical Representative is very challenging. They

represent the total company in a given territory. They have to
work hard from morning to mid night at different hospitals,
clinics, doctor's chambers , pharmacies etc. They have to meet
with different types of people doctors, nurses, pharmacy
owners, clinic’s managers and even sometimes with general
people. They have to achieve their target by generating
prescriptions. They need to earn knowledge regarding human
body and microbiology. They need to be master in product
knowledge, selling skills, communication skills, problem-solving
skills and time management to become a good Medical
Representative.
Qualities of a Good Medical
Representative-

1. Ability to take challenge

2. Be willing to work hard
3. Should be well groomed
4. Should be polite and gentle
5. Should be dedicated and determined
Qualities of a Good Medical
Representative-

6. Good knowledge regarding human body and

Microbiology
7. Should have sound product knowledge
8. Ability to generate prescriptions
9. Ability to achieve sales target
10. Should be self-confident
Qualities of a Good Medical
Representative-

11. Should have patience

12. Should be expert in selling skills
13. Should have Problem solving skills
14. Should know how to handle objections
15. Should have good interpersonal skill
Qualities of a Good Medical
Representative-

16. Should have good communications skill

17. Preferably Science background
18. Willingness to meet with different types of people
19. Ability to handle different types of customers
20. Should be able to handle adverse situation
Qualities of a Good Medical
Representative-

21. Ability to work under pressure

22. Ability to select right product for right customers
23. Ability to give right information to the right
doctors
24. Should be able to Pursue customers
25. Should be well accepted by customers
Qualities of a Good Medical
Representative-

26. Should be Punctual

27. Should be able to read customer’s mind
28. Ability to extensive travel
29. Disciplined
30. Good listening skill
Qualities of a Good Medical
Representative-

31. Ability to learn quickly

32. Should be good at English
33. Should have analytical skills
34. Should have good detailing ability
35. Ability to buildup Relationship with customers
Qualities of a Good Medical
Representative-

36. Judicious utilization of promo materials

37. Ability to follow management instruction
38. Well mannered
39. Creative in problem solving
40. Should posses positive attitude
Qualities of a Good Medical
Representative-

41. Should be loyal to management

42. Ability to explore Opportunities
43. Self motivated
44. Ability to work independently
45. Knowledge regarding time management
Qualities of a Good Medical
Representative-

46. Ability to organize scientific seminar

47. Ability to make effective sales presentation
48. Ability to make effective tour plan
49. Ability to handle competitors propaganda
50. Ability to stick with assignment until the job is
completed
Thank You