“Communication is a skill that you

can learn. It's like riding a bicycle

or typing. If you're willing to work
at it, you can rapidly improve the
quality of every part of your life
(Branson).”
 If we make communicating as a
career, it will bring us to places
and we will be able to make these
places a meaningful one using our
power to communicate with its
people.
Through relaying the latest information about
the coutry's politics, voice of the public's
sentiments or opinion and a watchdog for
public officials that will best benefit the
citizens of the country.
Being a journalist and communicators, it is
their duty to provide reliable information to
the people. It disseminated through
newspapers, news shows and even in
social media.
 Sending the message of the people in the higher authorities
is also one of the vital role of being a communicator or journalist.

THE VIEWPOINTS OF PEOPLE BECAME

AN INFORMATION THAT PUBLIC
SERVANTS SHOULD HAVE THEIR
ACTION FROM.
It is their purpose to secure that the public
officials that the people have elected are
just and loyal to their duties. To let people
know how effecient those are in the
positions.
Through media publicity, the
country can attract a lot of
consumers using creativity and
meaningful advertisements.
To teach people about economics.
On how to improve their daily
living especially on how to put
businesses that are profitable.
Through mass media, we can help
promote our culture and traditions
that can influence our future
generations and inspire different
nationalities.
It can raise awareness about
fused efforts as an effective
way of developing and
improving the total status of
nation.
Mass media can also provide
information of what are new
and most popular trend and
practices in the country.
 A competent communicator
is someone who undesrtands
that people have their own
styles of communicating.
Understanding that information
is dynamic, it can be changed,
so you must know how to cope
with these changes in an abrupt
manner.
 A competent
communicators knows
how to follow rules and
overcome barriers.
 People who are under this field tends to
organize and issuing press releases, fundrasing
events, media appointments, corporate events,
as well as issue management, news letters,
brochures and TV adds.
 is a field of communication that
utilizes the technology of radio and
television to transmit messages
and programs using the airspace.
 This field contains:

• Broadcast Journalist
• Production Assistants
• Camera Operators
• Station Managers
• Technical Directors and;
• Performers
 define as the activity of collecting,
assessing, creating and presenting
news and information through the
means of news papers, magazines or
other print medium.
Practitioners of this field are:

Journalist
News Anchors
Reporters
Proofreaders
Editors
Lay-out artist
Photo Journalists and:
Coloumnist
 an act of promoting a product,
service or cause by spaces and
using different marketing strategies
is called advertising.
Tools in advertising:
• TV Commercials
• Brochures
• Pop-up's and;
• Newspaper
It is said that the ticket to the
highway of success is
education.
Journalism, however, has many
different facets. There are local
news reporting jobs, talk show
host, and off the camera like
production crew.
Or you may be drawn to the news writing or
editor of a magazine.
So, whatever career area you're interested
in, finding some paid or voluntary work will
improve your prospects of getting a job and
can give you an insight into how institution
operates.
The communication professionals' and
practitioners' rights are:

Universal Declaration on Human Rights (UDHR),

Article 19, guarantees the freedom of speech. It
states that, “Everyone has the right to freedom of
opinion and expressions; the right includes the right
to hold opinions without interference and to seek,
receive and impart information and ideas through
any media and regardless of frontiers.”
• The 1987 Philippine Consstitution guarantees
the following:

Article III, Section 4 states that, “No law

shall be passed abrigding the freedom of
speech, expression, or of the press, or the
right of the people peacebly to assemble
and petition the government for redress of
grievances.”
 Article XVI, Section 11 limits media ownership
to “citizens of the Philippines, or to corporation,
cooperatives or associations wholly owned and
managed by such citizens.” and “regulate or
prohibit monopolies in commorcial mass media
when the public interest”
 The Code of Ethics
assigns publishers/owners and
editors the primary role in upholding
professional and ethical standards.
a. Pay your way.
b. Do not accept cash or gifts in kind
from politicians and political parties.
c. Do not moonlight with political
parties.
d. Beware of surveys.
a. Be careful with secondary jobs
you take.
b. Don't use your paper/job to make
money. Draw the line between
journalism and your own money
ventures.
c. You are entitled to advocate causes and
join organizations but dont impose this on
your readers. Disclose your advocacies and
organizational involvements.

d. Don't misuse and abuse your privileges

as a journalist.