Three-Phase Writing Process

Business Communication 2
Ensure your business message is :

Purposeful
Persuasive
Economical
Audience oriented
The Phases
1. PLANNING/PRE WRITING
1. Analyzing the Situation
a) Identify your Purpose
b) Selecting the best Channel
2. Anticipating Audience
a) Profiling the Audience
b) Responding to the Profile
3. Adapting to the Task & Audience
a) Emphasizing Audience Benefit
b) Cultivating the “You” View
4. Developing Skillful Writing Techniques
a) Being Conversational with Newer Communicational Channel
b) Expressing Yourself Positively
c) Being Courteous
d) Choosing Bias-Free language
e) Using Appropriate Language Level & Familiar Words
f) Using Precise Expressions
g) Making Revisions
 2. COMPOSING/WRITING
1. Composing Messages in the Job
a) Formal Research Method
b) Informal Research & Idea Generation
2. Organizing Data to Show Relationship
a) Scratch List & Outline
b) Direct & Indirect Strategies
3. Constructing Effective Sentences
a) Using 4 Sentence types to Achieve Variety
b) Controlling sentence Length
c) Avoiding 3 Common Sentence Errors
4. Improving Writing Techniques
a) Developing Emphasis
b) Using Active or Passive Voice
c) Achieving Parallelism
d) Avoiding Dangling or Misplaced Modifiers
5. Drafting Powerful Paragraphs
a) Crafting topic Sentences
b) Developing Support Sentences
c) Building Paragraph Coherence
d) Controlling Paragraph length
6. Composing the First Draft
3. REVISING
1. Revising for Conciseness
a) Eliminating flabby Expressions
b) Limiting Long Lead-Ins
c) Dropping unnecessary There is/are & It is/was Fillers
d) Reducing Redundancies
2. Revising Clarity
a) Eliminating Trite Business Phrases
b) Avoiding Jargons & Slang
c) Eliminating Clichés
3. Revising for Vigor & Directness
a) Unburying Verbs
b) Controlling Exuberance
c) Choosing Clear, Precise Words
4. Designing Documents for Readability
a) Employing White Space
b) Understanding Margins
c) Choosing Appropriate Typefaces
d) Capitalizing on Type Fonts & Sizes
e) Numbering & Bulleting List for Quick Comprehension
f) Adding Headings for Visual Impact
Review
Direction: Read topic 4 (The Three-Phase Business Writing Process)
and find out the answers of the followings:
1. What is Business Writing?
2. What are the 3 steps of writing a business message? Explain each
briefly.
Review: Common Errors in the
Business Writing Process