Smart India Hackathon

Agri Business and Entrepreneurship Awareness System for

Rural Youth Solution to the problem of CTTC, Bhubaneshwar
Project category :- Software
Group Name: Brilliant-6
Jagadish Kumar Sethy(Team Leader)
Bhuyan Puspalata
Chandrakant Choudhury
Pinky Behera
Rajendra Prasad Sahoo
Lipika Pandey

Astha School of Management

Bhubaneshwar

(Intellectual property all rights reserved with team and college.)

 Agri Business and Entrepreneurship Awareness
System for Rural Youth

An often-overlooked area of opportunity is

the ‘green economy’ (e.g., solar energy,
organic agriculture), which has the potential
to become a growth sector for rural youth.
This is a proposal to initiate a campaign on
best Practices for Rural Agricultural
Entrepreneurship Programs shall be aroused
among rural youths.
Values

Vision
 Mission
• To Campaign a village programs through
its unique multiregional structure,
responds to the needs of diverse linguistic
and cultural communities and contributes
the all element development of the rural
area as well as development of the
economy
 Agenda

o Place of conducting the campaign

o Various scope of Funding and Rural Development
Schemes
o Channels of distribution
o Enrollment of Rural youth
o Methodology
o Campaigning and Commercialization level Schedule
o Agency to conduct the campaign
o Budgeting for the campaign
Targeted Blocks in Khurda district

1) BALIANTA
2) BALIPATNA
3) BANPUR
4) BEGUNIA
5) BHUBANESWAR
6) BOLGARH
7) CHILIKA
8) JATANI
9) TANGI
10) KHORDHA
 Analytical view of Migrants in Odisha
• Labour minister Prafull Mallik, in a written reply in the assembly said,” the government has been undertaking
awareness campaign in 11 migration-prone districts (Bargarh, Balangir, Kalahandi, Nuapada, Sonepur, Ganjam,
Gajapati, Koraput, Nabarangpur, Rayagada and Khurda)”.

• A good percentage of peoples of Khurda are still migrating to other states and to other districts also.
• Inference
• Odisha has a geographical area of 1,55,707 sq.Kms. and is
divided into ten agro climatic zones depending upon the soil
types, topography, rainfall and cropping pattern. The total
cultivated land of the State is 61.80 lakh ha out of which
29.14 lakh ha (47%) is High land 17.55 lakh ha ii (28%)
Medium land and 15.11 lakh ha (25%) low land and about
54% of cultivated land is irrigated.
• List of Various Funding and Rural Development Schemes
• Deen Dayal Upadhyay Grameen Kaushal Yojna.
• Roshni Skill Development Scheme for Tribals.
• Swachchh Bharat Mission.
• Sansad Adarsh Gram Yojna.
• Heritage Development and Augmentation Yojna (HRIDAY).
• National Rural Employment Guarantee Act 2005,was
launched on the 2nd Feb.2006.
• National Rural Livelihood Mission.
• Campaigning level Schedule The Sustainable Agri
Farming Project will be implemented in three
phases:Level No. Work/job Time Intervals

Level-1 Individual Intervention Weekly

(Councelling,Prospecting,
One to one)

Level-2 Small group interaction Monthly

(Panchayat
Meeting/Seminar,
Expert's visit)

Level-3 Mass level Intervention Half-yearly

(Melas, Exhibitions)
• METHODOLOGY
• Agri entrepreneurship is initiative to be taken by rural youths who cultivate
organize and manages an agri business by taking all its risks.
• Some examples of agri entrepreneurs are cultivation, lawn maintenance
service, custom crop harvesting, pet sitting service, fishing guide, tractor
and farm equipment detailing, operating a road side marketing selling
produce, operating small engine repair service etc. The campaigning
processes are as under; plays or Nukad Natak
• Short roleplays showing the real life situations of green minds, how nature
feeds the world, green citizen in green earth, think green, think sustainable
agriculture can be taken as sub-themes which would be perform by the
students in the interior rural parts of the states.
• Panchayat Meeting/Seminar
• The workshop will bring together experts from the domains of research,
entrepreneurship, gender, ICT, business, finance, policymaking and non-
profit work, to discuss linkages between energy, agriculture and climate
change, particularly as they pertain to rural villages in India and South Asia
more broadly.
• Smart Villages and ICRISAT invite applications from those working on the
above topics, including companies. Those selected will have the
opportunity to give a presentation on their current work.
• Competition – Quiz
• There should be a Quiz competition can be held for creating awareness about the farming related policies and
through which awareness among the peoples can be made.
• A sample quiz about agricultural development & awareness among youth.
• 1. Which of the following statement is NOT correct about Pradhan Mantra Kaushal Vikas Yojna?
• (A) It was launched in March 2015.
• (B) It will be implemented by the ministry of skill development and entrepreneurship.
• (C) It will provide training to 300 million youths.
• (D) I t will focus on the class X and class XII students.
• Ans: C
• 2. Launching of Sansad Adarsh Gram Yojna is related to the:
• (A) Vallabh Bhai Patel
• (B) Deen Dayal Upadhyay
• (C) Mahatma Gandhi
• (D) Jai Prakash Narayan
• Ans: D
• 3. Which of the following two programmes are merged with MGNREGA?
• (A) SGRY & NFFWP
• (B) SGRY & SJSY
• (C) NFFWP & JRY
• (D) None of these
• Ans: A
• 4. Jawahar Gram Samriddhi Yojna was launched on:
• (A) 1999
• (B) 2001
• (C) 1996
• (D) 1995
• Ans: B
• 5. Which of the following statement is not correct about INDIRA AWAS YOJNA?
• (A) It was launched in 1985-86
• (B) Now it became the part of Bharat Nirman Programme.
• (C) A minimum of 60% fund is used for the constructions of houses of SC/TSs.
• (D) Its financial burden is shared by the states in the ratio of 50:50.
• Ans: D
• 6. Which of the following statement is NOT correct about Rajeev Awas Yojna?
• (A) Its main aim is to make slum free India.
• (B) About 500 cities of the country have been planned to get covered by the end of 12th five
year plan.
• (C) Its 50% share will be shared by the central government.
• (D) All are correct
• Ans: B
• 7. “TRYSEM” a programme made for :
• (A) Employment to Rural youths
• (B) Employment to Urban youths
• (C) Development of nutrition intake in the food of poor of the country.
• (D) Providing road connectivity to the villages.
• Ans: A
• . What is the Minimum Support Price of mustard for the season 2015-16?
• (A) RS. 3175/ Q
• (B) RS. 3100/ Q
• (C) RS. 2900/ Q
• (D) RS. 3500/ Q
• Ans: B
• 9. When National Horticulture Mission was launched?
• (A) 2001-02
• (B) 2010-11
• (C) 2005-06
• (D) 2007-08
• Ans: C
• 10. What is the correct order (from highest to lowest) in terms of food grain production (in
quintal) in 2013-14?
• (A) Rice, wheat, coarse cereals and maize
• (B) Wheat, Rice, coarse cereals and maize
• (C) Rice, wheat, maize and coarse cereals
• (D) Rice, maize, wheat and coarse cereals
• Ans: A
• Melas/Exhibitions
• Agriculture is the prime source of wealth in Odisha and is the key to the overall development
of the state economy. About 76% of the total working population is engaged with agriculture
and agriculture related industries. The total cropped area in Orissa is 87,46,000 Hectares and
out of that 18,79,000 Hectares are under irrigation. The state government has accorded top
priority to agriculture.
• It is against this backdrop CII is organizing Krishi Odisha in association with Department of
• Encouraging Farmers
• CONTRACT FARMING IN ODISHA: The farmers of Odisha have also entered
into the arena of contract farming over the years. The inclination of the
farmers towards instant cash and assured market has lured them for
contract farming. This has resulted in more and more farmers entering into
the process and utilizing their land for contract farming instead of
traditional farming practices.
• The contract farming should have a provision for both forward and
backward linkages. Unless both input supply and market for the produce
are assured, small farmers will not be in a position to participate in contract
farming.
• A massive & effective awareness building campaign should be launched so
as to educate the farmers regarding the rules, advantages, disadvantages,
arbitration system, precautionary measures, and facilities like loan, etc. of
contract farming.
• Farmers are encouraged to showcase their product through competition.
• Counseling
• Counseling simply means clearing all the doubts of the farmers of rural
areas and describes all the essentials, profit and marketing related ideas.
• Farmers require ongoing education to stay aware of fast-moving
developments in technology, science, business management, and an array
of other skills and fields that affect agricultural operations.
• Expert’s visit
• Distribution and Commercialization Channel
• Meaning: Farmers producing agricultural produce are scattered in remote villages while consumers are in semi-urban
and urban areas. This produce has to reach consumers for its final use and consumption. There are different agencies
and functionaries through which this produce passes and reaches the consumer. A market channel or channel of
distribution is therefore defined as a path traced in the direct or indirect transfer of title of a product as it moves from a
producer to an ultimate consumer or industrial user. Thus, a channel of distribution of a product is the route taken by
the ownership of goods as they move from the producer to the consumer or industrial user.
•
• Factors affecting channels:
• There are several channels of distribution depending upon type of produce or commodity. Each commodity group has
slightly different channel.
• The factors are :
• Perishable nature of produce .e.g. fruits, vegetables, flowers, milk, meat, etc.
• Bulk and weight–cotton, fodders are bulky but light in weight.
• Storage facilities.
• Weak or strong marketing agency.
• Distance between producer and consumer. Whether local market or distant market.

Types of Market Channels:

Some of the typical marketing channels for different product groups are given below:
• Channels of rice:
• Producer–miller->consumer (village sale)
• Producer–miller->retailer–consumer (local sale)
• Producer–wholesaler->miller–retailer–consumer
• Producer–miller–cum-wholesaler-retailer-consumer
• Producer–village merchant–miller–retailer–consumer
• Producer–govt. procurement–miller–retailer–consumer
• Channel of other food grains:
• Producer – consumer (village sale)
• Producer–village merchant–consumer (local sale)
• Producer–wholesaler-cum-commission agent retailer–consumer
• Producer–primary wholesaler–secondary wholesaler– retailer– Consumer
• Producer–Primary wholesaler–miller–consumer (Bakers).
• Producer->govt.procurement–retailer–consumer.
• Producer–government–miller–retailer–consumer.
• Channels of cotton:
• Producer–village merchant–wholesaler or ginning factory– wholesaler in
lint–textile mill (consumer)
• Producer–Primary wholesaler–ginning factory–secondary wholesaler–
consumer (Textile mill)
• Producer– Trader– ginning factory– wholesaler in lint– consumer (Textile
mill)
• Producer–govt. agency–ginning factory–consumer (Textile mill).
• Producer–Trader–ginning factory–wholesaler–retailer– consumer (non-
textile use).
• Channels of Vegetables:
• Producers–consumer (village sale)
• Producer–retailer–consumer (local sale)
• Channels of Fruits:
• Producer–consumer (village sale)
• Producer–Trader–consumer (local sale)
• Producer–pre-harvest contractor–retailer–consumer
• Producer–commission agent–retailer–consumer.
• Producer–pre-harvest contractor–commission agent– retailer–consumer
• Producer–commission agent–secondary wholesaler– retailer–consumer (distant
market).
• Channels of Dairy farming :
• Producer–consumer (village sale)
• Producer–Trader–consumer (local sale)
• Producer–pre-harvest contractor–retailer–consumer
• Producer–commission agent–retailer–consumer
• Producer–pre-harvest contractor–commission agent– retailer–consumer
• Producer–commission agent–secondary wholesaler– retailer–consumer (distant
market).
• Channels of Horticulture :
• Producer–consumer (village sale)
• Producer–Trader–consumer (local sale)
• Producer–pre-harvest contractor–retailer–consumer
• Producer–commission agent–retailer–consumer
• Producer–pre-harvest contractor–commission agent– retailer–consumer
• Producer–commission agent–secondary wholesaler– retailer–consumer (distant
 These channels have great influence on marketing costs such as
transport, commission charges, etc. and market margins received by
the intermediaries such as trader, commission agent, wholesaler and
retailer. Finally this decides the price to be paid by the consumer and
share of it received by the farmer producer. That channel is considered
as good or efficient which makes the produce available to the consumer
at the cheapest price also ensures the highest share to the producer.
Scopes Of Farming
• Cooperative farming
The default meaning of 'agricultural cooperative' in English is usually an
agricultural 'service' cooperative, which is the numerically dominant form in
the world. There are two primary types of agricultural service cooperatives,
'supply cooperative' and 'marketing cooperative'.
• Organic Farming
Organic farming is relies on fertilizers of organic origin such as
compost manure, green manure, and bone meal and places emphasis on
techniques such as crop rotation and companion planting. Biological pest
control, mixed cropping and the fostering of insect predators are encouraged.
In general, organic standards are designed to allow the use of naturally
occurring substances while prohibiting or strictly limiting synthetic substance.
• Tapping Solar Energy
Solar energy is being used everywhere to supply all the electrical needs of
houses and commercial buildings. Solar panels convert sunlight into electricity
with no emissions. It is a collection of individual silicon cells. Current is
produced when sunlight strikes the surface of these thin silicon wafers.
For any kind of Electrical energy requirements farmers should go for the
utilization of solar energy
• Bio-Energy
Bioenergy is renewable energy made available from materials derived from
biological sources. Biomass is any organic material which has stored sunlight in
the form of chemical energy. As a fuel it may include wood, wood waste, straw,
 Agency to conduct the Campaigning
Nodal centre for training should be arranged and developed. And it can be operated
under any Govt. Technical University.

Those students who are pursuing Post graduation, MSW, PG in Rural Development
can enroll as in an agency or association and perform certain tasks for 30 to 40 Hours
in a year. And those enrolled students may be exempted from an elective paper and
initiate a project on Agri Entrepreneurship.

Budgeting for the campaigning

Particulars No. of Units per year Cost per Unit Total

Street plays 24 5,000 1,20,000

Panchayat meeting/seminar 12 5,000 60,000

Competition Quiz 4 8,000 32,000

Melas / Exhibition 2 40,000 80,000

Encouraging farmers 6 10,000 60,000

Counseling 52 1,000 52,000

Expert visit 4 5,000 20,000

Micro level campaigning for rural 52 2,000 1,04,000

youth
Miscellaneous 1 2,000 2,000

Total 5,30,000
If the targeted youth are 5,000
Total cost 5,30,000
Then cost per Head = No. of youth =
5,000

= 106
• CONCLUSION

• The Sustainable Agri Business and Entrepreneurship Project is a

bold attempt to motivate and engage the unemployed youth to
promote themselves towards improved Odisha’s economic,
environmental and agricultural practices. Sustainable agriculture
development among the youth could serve as a foundation for
widespread economic development and sustainable growth.