Types of Media:

Print, Broadcast, New Media (Lec)

OBJECTIVES
At the end of the lesson, the students are
expected to:

• Classify contents of different media types

• Define media convergence in different
contexts.
• Create a poster on how different media
affects students’ everyday life.
 books, newspaper, television, YouTube, magazines, social
network, radio, mimeograph, newsletter, cellphone, journals,
film/movie
PRINT BROADCAST NEW MEDIA
Types of Media
Print Media - media consisting of
paper and ink, reproduced in a
printing process that is traditionally
mechanical.

Magazin Newspa
Broadcast Media - media such as
radio and television that reach
target audiences using airwaves as
the transmission medium.

Televisi Radio
AIDA motto for on
design
Attract attention, get their Interest, build Desire for product, provide a
method for Action
New Media – contents are
organized and distributed on digital
platforms.
 Platforms – a service, site, or method that
delivers media to an audience.

Internet
Computers
Social media
Online advertisements
Digital music or video files
Media Convergence
- Co – existence of traditional and new
media
- It is the ability to transform different
kinds of media into digital code, which
is accessible by range of devices.
- Happens when different (two or more)
media sources join together.
Media Convergence usually occurs
in various platforms such as:
• Social Network
• Learning Management System
• Product Advertisement
• News Agency
• Multimedia Personality
Media Convergence
• Smartphones
• Computers
• Internet
• Facebook
• Google
Media Convergence Platform Specific Example
Communication
Education
Advertisement/Commercial
News
Entertainment

Media Convergence Platform Specific Example

Communication Social network Facebook, Instagram, functionality of social
media
Education Learning management system Google class, Edmodo
Advertisement/Commercial Product advertisement Digitized print ads across different platforms
News News Agency A newspaper that still publishes through print
and have online portal (website, apps,
others) with multimedia contents
Entertainment Multimedia personality A person who has a television show,
publishes books, launches music record,
appears
in movies, endorses commercial products,
peddles product line, has a digital
multimedia game, concerts, etc
GROUP ACTIVITY

 Create a poster on how different media

affects your everyday lives as a
Criteria 5
student.
4 2 1
Appropriaten
ess
Originality
Meaningfulne
ss
Completenes
s