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New Products
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New
Markets
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RevitalizedMarketing
Revitalized Marketing
Governmental-Stimulated
Governmental-Stimulated
Growth
Growth
Exploitationof
Exploitation of Growth
Growth
Submarkets
Submarkets
Strategies in Declining and Hostile Markets Figure 15.1 PPT 15-5
Milk or Harvest
Invest or
Industry Environment
• Rate of Decline
• Price Pressure
• Implementation barriers
15. What are the exit barriers?
16. Can the organization manage all the investment options?
Strategies in Declining and Hostile Markets Figure 15.3 PPT 15-9
Six Phases of Hostility
- Napoleon Bonaparte