• https://pulutan.

club/funny/funny-pinoy-signages-is-genius/
https://www.facebook.com/officialhugotline2018/photos
 PEN IS
MIGHTIER THAN
THE SWORD
 TEXT
WAY OF WRITING
 TYPES OF TEXT

• DESCRIPTIVE TEXT
 TYPES OF TEXT

• INFORMATIVE TEXT
 TYPES OF TEXT

• INSTRUCTIVE TEXT
 TYPES OF TEXT

• PERSUASIVE TEXT
KINDS OF TYPEFACES
SERIF
• connotes formality and readability in large amount of
texts.
• usually used for the body text of books, newspapers,
magazines and research publication.
• give a classic or elegant look when used for title or
heading.
• Examples: Times New Roman, Garamond, Baskerville
 KINDS OF TYPEFACES

SAN SERIF
• -brings a clean or minimalist look to the text.
• used for clear and direct meaning of text such as
road signage, building directory or nutrition facts
in food packages
• give a modern look and is used primarily in
webpage design.
• Examples: Arial, Helvetica, Tahoma, Verdana,
Calibri
 KINDS OF TYPEFACES
SLAB SERIF
• carries a solid or heavy look to text.
• used for large advertising sign on
billboards.
• Examples: Rockwell, Playbill
 KINDS OF TYPEFACES
SCRIPT

•draws much attention to itself because of its brush-like strokes

• must be used sparingly and not to be used in large body text.
•usually used in wedding invitation cards or other formal
events.
•Examples: Edwardian, Vladimir, Kunstler
 KINDS OF TYPEFACES

DECORATIVE
• caters to a wide variety of emotions
(such as celebration, fear, horror, etc.)
or themes (such as cowboys, circus,
holidays, summer, kiddie, etc.)
• Examples: Chiller, Jokerman, Curlz MT,
 DESIGN
PRINCIPLES
 DESIGN PRINCIPLE

1. EMPHASIS
• importance or value given to a part of the
text-based content
 DESIGN PRINCIPLE

1. EMPHASIS
• make the statement bold
• italicized
• have a HEAVIER WEIGHT
• ENLARGED
 DESIGN PRINCIPLE

https://tympanus.net/codrops/2011/10/08/25-examples-of-emphasis-applied-in-web-design/
 DESIGN PRINCIPLE

https://twitter.com/philredcross/status/706041623839244288
 DESIGN PRINCIPLE

2. APPROPRIATENESS
• how fitting or suitable the text is used for a
specific audience, purpose or event
 DESIGN PRINCIPLE

• https://bonfx.com/bad-typography/
DESIGN PRINCIPLE
DESIGN PRINCIPLE
 DESIGN PRINCIPLE

3. PROXIMITY
• how near or how far the text elements from
each other
• when two things are closely related, bring
them close together
DESIGN PRINCIPLE
 DESIGN PRINCIPLE

4. ALIGNMENT
how the text is positioned in the page
left, center, right, or justified
 DESIGN PRINCIPLE

http://www.printwand.com/blog/basic-alignment-principles-in-graphic-design-with-examples
 DESIGN PRINCIPLE

5.ORGANIZATION
• conscious effort to organize the different text
elements in a page
• ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the elements
in the page
 DESIGN PRINCIPLE

6. REPETITION
• consistency of elements
• unity of the entire design
• repeating some typefaces within the page
DESIGN PRINCIPLE
 DESIGN PRINCIPLE

7. CONTRAST
•WHITE TEXT ON DARK BACKGROUND
•LARGE FONT with small font
•Serif and san serif
•Thin elements with wide elements
•Cool color with warm color
DESIGN PRINCIPLE
 DESIGN PRINCIPLE

https://www.flickr.com/photos/russellpdesigns/6218062727/in/photost
ream/
KUMAIN KA NA?